When it comes to your content, they are all one hit wonders! Having a website and simply adding content when you first build it, is like having one chance at reaching the top of the charts. Now unless you have the best unique, most talked about content in the world, it will be difficult. And once you have reached the highs, staying there is something else. Just ask any of the acts above! But it doesn’t have to be this way for your website. By building in a content marketing strategy … [Read more...]

1 A Company Blog A blog is a great way to quickly and easily get your message out there or to respond to key trends in the marketplace. Using a Blog platform can allow anyone to post content from within your organisation. Best of all, the most popular blogging platforms are free to use. We always recommend Wordpress as it is heavily supported by a host of developers and programmers. Using a blog can also allow you to automate some of your other social marketing activities such as sharing … [Read more...]

A new service goes live today that offers those in the finance and insurance sector a constant stream of content for their websites, blogs, and newsletters at a price to suit all budgets. Many websites lack content and this is one of that major keys to driving more traffic and business on the Internet. Costing just £60 for 30 articles a month, this new limited subscription service provides a range of monthly articles which can be used by insurance and mortgage brokers, and financial advisers … [Read more...]

Micro sites or mini sites are a good way to take a profitable offshoot of your main business and build a totally focused site of around 5 – 10 pages. What are the benefits of this? Well micro sites allow you to branch out and create something totally focussed on a single topic. For example , an IFA website could include Pensions, Investments and Insurance products. On one site it will be difficult to rank highly for all three easily. Yet a single site on Life Insurance could help … [Read more...]

Content writing is still one of the major part of what we do and I am always surprised when new clients first get involved with us that we see a distinct lack of new content being added to their websites. Some of it hasn't changed in years! It is almost as if the activity stops when the site gets uploaded for the first time.  Now some of this is due to the age old "our web designers have gone and we can't update the website ourselves" chestnut.  Other reasons include the fact that no one … [Read more...]

I thought it a good idea to share some ideas for what to look out for when choosing a SEO company. There are lots of good posts on this topic but I thought I would compose my own version too. I have noticed recently, that the whole SEO and web design market has returned to the 1999/2000 days of everyone saying they can build you a website or get you to the top of the search engines. I get notes every day from so called SEO companies promising the earth until you ask a few simple questions. … [Read more...]

Now while I don’t carry out much PPC work for clients, I do use it to promote my own businesses and products. One thing I do see with lots of enquiries is that companies use PPC but contact me because it is not as successful as they thought it could be. So I thought I would drop down a few ideas to help boost the effectiveness of your PPC campaigns. Take time building a keyword list. It is easy to go to Google Adwords and setup a campaign in 5 minutes flat. But if you do not research … [Read more...]

When you start a new business or look for ways to drive more business, many people turn to the Internet. With the promise of free sites, free blogs and free email addresses, most first time web marketers get pulled into the world of Blogger, Yahoo, or Google Mail. Now these are okay for yourself to communicate with family or friends or to run a hobby site, but the minute you decide to run a business, the first thing you need to do is stop thinking about free. Free web address and email … [Read more...]

A new service has been launched by Finance and Insurance web experts, Speedie Consulting, aimed at attracting Associations and Networks who wish to help their members drive more business via their website. The new service provides access to a range of free tools and content that will educate member firms on how to use the Internet to drive more business to their websites. “With the increasing squeeze on business due to the current economic climate, lots of our clients are using the … [Read more...]

Maile Ohye, Google said recently on the Google Webmaster blog: “Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance. Other signals include things like our analysis of your site's content, its relevance to a geographic location, etc. As many of you know, … [Read more...]