I thought it a good idea to share some ideas for what to look out for when choosing a SEO company. There are lots of good posts on this topic but I thought I would compose my own version too. I have noticed recently, that the whole SEO and web design market has returned to the 1999/2000 days of everyone saying they can build you a website or get you to the top of the search engines. I get notes every day from so called SEO companies promising the earth until you ask a few simple questions. … [Read more...]

Now while I don’t carry out much PPC work for clients, I do use it to promote my own businesses and products. One thing I do see with lots of enquiries is that companies use PPC but contact me because it is not as successful as they thought it could be. So I thought I would drop down a few ideas to help boost the effectiveness of your PPC campaigns. Take time building a keyword list. It is easy to go to Google Adwords and setup a campaign in 5 minutes flat. But if you do not research … [Read more...]

When you start a new business or look for ways to drive more business, many people turn to the Internet. With the promise of free sites, free blogs and free email addresses, most first time web marketers get pulled into the world of Blogger, Yahoo, or Google Mail. Now these are okay for yourself to communicate with family or friends or to run a hobby site, but the minute you decide to run a business, the first thing you need to do is stop thinking about free. Free web address and email … [Read more...]

A new service has been launched by Finance and Insurance web experts, Speedie Consulting, aimed at attracting Associations and Networks who wish to help their members drive more business via their website. The new service provides access to a range of free tools and content that will educate member firms on how to use the Internet to drive more business to their websites. “With the increasing squeeze on business due to the current economic climate, lots of our clients are using the … [Read more...]

Maile Ohye, Google said recently on the Google Webmaster blog: “Inbound links are links from pages on external sites linking back to your site. Inbound links can bring new users to your site, and when the links are merit-based and freely-volunteered as an editorial choice, they're also one of the positive signals to Google about your site's importance. Other signals include things like our analysis of your site's content, its relevance to a geographic location, etc. As many of you know, … [Read more...]

RSS or Really Simple Syndication is one of the oldest yet underused marketing techniques available to webmasters. Below is a list of the top 10 things to do with an RSS feed 1. Build one. You can't do anything without having an RSS feed. They are simple to build. Go to google and carry out a search for building an rss feed. 2. Add it to your Google, Yahoo and MSN homepages. If you download our free reports as described in our resource box there is a step by step guide to adding RSS feeds … [Read more...]

If you currently run or are thinking about running your own affiliate program, then this article is for you. There are 4 major things that each and every affiliate program needs to have if it is to be a success. Luckily for me they all begin with C so it is easy to remember. Commission, Creative, Consistency, and Communication Let’s take a look at each one in turn. To the affiliate this is the correct order of importance when joining a program. However, as the affiliate program … [Read more...]

There has been a lot of to-ing and fro-ing in the search engine world of late and there are lots of conspiracy theories as to why these things happen. It is easy as a webmaster to get caught up in these webs of intrigue. You get email notes about them, you view so-called experts' thoughts on bulletin Boards - hey you probably even read things in newsletter articles! Well I hope so anyway.... The big driver for webmasters currently appears to be content and link building. While … [Read more...]

Content provision is a key aspect to any company’s online strategy. Sadly, this seems to be one of the last things on most company’s minds, if it is at all. They feel that content provided at time of launching a site is good enough. Many sites have not added content to their sites in the last 3 or 4 years. They would argue that the content is evergreen and therefore still relevant, but from a search engine and a user perspective, it is neither fresh, nor changing enough to warrant … [Read more...]