What do Berlin, Dee-lite, Bill Medley and Jennifer Warner, and your Website have in common?09 Dec
When it comes to your content, they are all one hit wonders! Having a website and simply adding content when you first build it, is like having one chance at reaching the top of the charts. Now unless you have the best unique, most talked about content in the world, it will be difficult. And once you have reached the highs, staying there is something else.
Just ask any of the acts above!
But it doesn’t have to be this way for your website. By building in a content marketing strategy and adding new content on a regular basis, you will keep your site fresh and up to date, and it will become a place where search engines and visitors alike will keep coming back to.
So what kind of content can you add?
Most sites add 4 or 5 pages about their products and maybe an about us page or a company news page. This is clearly not enough, you need to be adding industry news, product news, articles, guides, FAQs, a glossary, maybe even add a blog with your opinion on your marketplace.
Whatever you decide to add, you need to make it consistent. If you want to add news stories, then create a schedule of 1 or 2 per day. Make it realistic and achievable, there is no point adding 10 pieces of content on one day, then add nothing for 6 weeks because you are burnt out. Pace yourself!
But what if you don’t have the time? You could hire a writer or copywriter who understands your industry or products, or get a member of staff to do it. While content marketing is not a one hit wonder, it is a good steady, proven strategy for long term growth.
Unlike, Pay Per Click marketing, where once you pay the money you only get one lot of traffic, with content marketing it is similar to adding a new virtual member to your sales team who can be out promoting your products for as long as he/she is online. Therefore the return on investment for adding content can be seen as infinite.
It also has a calming effect on your traffic levels, you tend to maintain a level and then build on it, and there are not massive peaks and troughs when you add content consistently.
Why not revisit your website and look for ways of adding more content or contact us and we can give you a few more ideas relevant to your website.
