I am going to carrying out a series of case studies on pay per click advertising against various other forms of Internet Marketing. The first exercise will involve article marketing, which a service we offer to our clients with the main aim is being to drive them inbound links to their sites. What we have found however, is that they have also driven substantial amounts of traffic in their own right. So we have analysed the data from a few of our clients with their permission and I want to … [Read more...]

Here is an idea for taking your support emails and turning them into content.  There are lots of  companies with huge (and I mean huge) amounts of potential unique content sat in their email which can be used to create a Support FAQ or knowledge base website that can be crawled by Google.  Using Wordpress and an import function you can build a FAQ website in a few hours. Here is a quick slideshare overview of the process that we operate for clients. Do you see the benefits and want this … [Read more...]

Carrying on from last week here are the next group of website issues we found... 8. Products not available We found instances where instead of “Page Under Construction” we found “Product Not Available”. Again, if you don’t have the product, don’t build a page promoting it as available. Visitors will leave and then won’t come back. 9. Outdated Content Content on sites are expected to be fresh and up to date. Some of the sites we visited had content relating to out of date … [Read more...]

IFAs, insurance brokers, and mortgage brokers can immediately boost their websites or blogs offering by using a new – and free – interactive toolkit. The range of finance and insurance calculators can help enhance the users’ online experience. Launched today by Speedie Consultants Limited, the finance and insurance web content provider, this is its first calculator Wordpress based toolkit. The toolkit provides a range of savings, mortgage, budgeting and investment calculators. This … [Read more...]

Most companies will have web based facilities to promote their services or products, but there are other ways of earning a passive income from recommending and promoting other companies’ products and services. This can be done in any number of ways but online this kind of arrangement is called Affiliate Marketing. Why should I get excited about Affiliate Marketing? Let me share some recent statistics from e-consultancy. In 2006, Affiliate Marketing was worth £2.16 billion - an … [Read more...]

One of the key things touted online is the benefits of building a mailing list for your business. While it is easy to say, these days with so many companies asking for email addresses, people are no longer as willing just to give you their email address for nothing, they want to trade it. Give them something worthwhile and they will happily give you it. Just ask for it and you will be very unlikely you get it. So now we know we are going to have to give them something of value, how can we … [Read more...]

We reviewed a large number of Insurance, Mortgage and IFA websites and discovered 17 issues that were pretty consistent across the board. Over the next three weeks we will be sharing these issues with you... These issues are not only damaging the companies’ brand and reputation, but they are causing potential income to be lost. While we have not named and shamed individual companies, we do feel that this is a good opportunity for all Brokers and IFAs to revisit their websites and … [Read more...]

Working with lots of online insurance companies, we are always amazed at the lack of content on their websites, yet insurance companies sell some of the most complicated financial products online, so why are they not educating the customer as best as they can so that they can make an informed decision. This can only be done by adding content. Maybe it is because they don’t have idea for what to write about. Here are 10 ideas for insurance content for insurance broker websites and these … [Read more...]

Autoresponders are one of the most misunderstood and misused applications online. Simply put an autoresponder will reply to a message that is receives or will send out a message at a predetermined time. An autoresponder is normally an email address that has a set of rules behind it to respond with a html or text message. While the definition is simple, the application and use of an autoresponder can be used in many different ways, the normal one being that when you go on holiday, you set an … [Read more...]