One of the things all companies should have is a batch of content (articles, blog posts and the like) that is sat on your hard drive ready to react to anything. This content reminds me of a Sunday cookup, where you make up a whole batch of food and stick it in the freezer only to get it out when you need it. Now it is a great idea to have a content cookup too. Take out some time (not necessarily Sunday) and write some articles, blog posts, paragraphs, anything you can think of. You can … [Read more...]

In a statement issued today, loans industry expert Gary Miller-Cheevers (and CEO of the soon-to-be-launched Speed-e-loans.com) responds to the recent ‘bad-mouthing’ of the payday loans industry. He says: Not a week seems to go by when we don’t see one of the tabloids scream “outrageous charges made for credit by payday lender X”. What they are referring to is the APR (Annual Percentage Rate) or EAR (Equivalent Annual Rate), which is how the Office of Fair Trading has deemed that … [Read more...]

We do get lots of enquiries about doing different types of work for different clients and one thing that always seems to crop up is the “oh I do all the marketing myself” type response. We see lots of businesses do this but with actually taking care of what you do best, i.e. selling insurance, it can be difficult to get everything done and it all suffers. We thought it is worthwhile to describe what we see is an ideal Internet marketing department so you can get a feel for the amount … [Read more...]

If you are looking for a low cost, low risk solution to drive more traffic and leads to your site then an affiliate programme could be the right thing to look at next. Now affiliate programmes don’t just have to be for big brands. Any business can run an affiliate programme. If you have a budget you could go to a network and run a programme via them, or if you want to run something a bit more low key and low cost you can run your own. There are plenty of off the shelf solutions you can … [Read more...]

A new UK-based service launches today giving cash-conscious consumers greater control over their finances as well bypassing the banks with their often hefty overdraft charges and fees. The Speed-e-card (a prepaid MasterCard) and e-bank account gives the consumer many of the benefits of a traditional bank account and debit card – but with no interest charges or late fees – and no credit checks. The card can be used online or in shops, just as you would use a normal credit or debit card, as … [Read more...]

For a limited time only EuroFerret is opening its doors to new submissions. We are a highly specialised web directory accepting submissions from quality merchant and affiliate websites in the insurance, loans, banking, savings, mortgages, investments and personal finance spaces. We also accept submissions from Insurance and Finance companies. Let us help you connect with more customers. Features include a 5,000 character company description, company logo, direct link to your site, one … [Read more...]

Welcome to the January issue of Insights – Online Marketing ideas for Insurance and Mortgage Brokers. In this issue we will be looking at: Using Affiliate Programmes Templates for Broker Websites Email Marketing Offers Join us on Facebook Using Affiliate Programmes The new year should bring a renewed drive to find new ways of generating business form the web. The more ideas you can implement and manage (or outsource) the more “insurance” you are creating around your … [Read more...]

One way to dip your toe in the world of affiliate or referral marketing, to test whether it is a real viable option, is to setup a low cost local solution.   Now we are going to make a few assumptions at the outset: The referral will be a completed form online The referral will be for a quotation for services (Life Insurance Quote / Link Building Quote) - whatever The referral will not be a "Buy Online"  transaction (Although I have an idea for that too) The referral partners will … [Read more...]

I am not sure if you realised but anyone that has a wordpress site that has multiple categories, has multiple RSS feeds. Each category of your blog has it’s own RSS feed. Now you maybe think that there is no real power in that but let me tell you, you’re wrong. Here are a couple of ideas you can use to get your targeted traffic to your site using category RSS Feeds. Squidoo and Hubpages Import category RSS feeds into Squidoo and Hubpages that are relevant to one category. Have a lens … [Read more...]

Their affiliate scheme offers some of the best and most unique insurance deals in the UK, including Northern Ireland. Their Smiles better service provides our affiliate partners with: Smiles better quotes on any age, any bike, in any area Smiles better service with Instant documents with e-mailed certificates Smiles better breakdown cover Smiles better friendly and effective claims service Smiler better Commission on every policy sold Smiles better fun with CLUB MCE Interact … [Read more...]