SpeedieConsulting

Web content is one of those things that we all can add to our website, but then what? Simply adding content is not enough. You need to make sure:

• it is keyword rich;
• worth reading;
• easy to read;
• you give people more than one way to find it;
• you need to link to it;
• you need to syndicate it;

If JFK was a internet marketer he would say something like “Ask not what your content can do for you, but rather what you can do for your content!”

With that firmly in mind here are a few ways to get the most out of your content:

Link to it.

This really is a no brainer but if you don’t link to it, how will people find it?   Add links to it from other articles you have written, link to it from your main website.  Add links to it on your blog or social profiles, status updates, there are  huge number of ways to get links to it.

Recycle it.

Can you use it in a free downlodable report or the basis of one?  Can you turn it into a video or presentation which can thenm be updaoed to scribd.com or slideshare.net?  Use a service such as odiogo.com and turn the content into an audio stream automatically.

Support it.

Keep it up to date, change it around, create followups over time and then link back to the original. Do you get asked questions about something in the article? – then update it with a reply.  Obviously this works well on blog posts.

Syndicate it.

Get your content out there. Submit it to Article websites, blog sites, post it on relevant forums, write guest blog posts for other sites.

The web is a fantastic tool for doing a huge range of things but at some point you have to admit that you can’t do it all. Now there are a large number of tools to help you get some of the heavy lifting done. We employ lots of different pieces of software to manage some of these services for ourselves and for some of our clients. In this way, we can leave this to run itself and it keeps us consistent while we get on and do even more!

Here are our top 10 tools…

UBot

Software tool to create your own robots to automate nearly anything. Visit the site to watch free videos on how to automate some useful marketing tasks. You can even create bots and run standalone that you can sell as your own products.
http://ubotstudio.com/?a=323

SocialOomph

Allows you to automate messages to our twitter account or range of twitter accounts with prewritten and preloaded messages. Allows you to drip feed in a huge range of different messages including link of the day, site of the day, quote of the day, that kind of thing. Also manages your twitter followers by responding with welcome messages on following. Can manage multiple twitter accounts from the same control panel.
http://www.socialoomph.com/90052.html

Hummingbird

Twitter friend finder and adder based on keyword. Great way to supplement building your follower base. Can run multiple accounts at the same time looking for followers? Only downside is that it runs on your PC so your PC needs to be on for this to work. Therefore it can only work when you do, but it still saves you a bunch of time.
http://www.hummingbird2.com

Getresponse

List building and autoresponder system. Allows you to create web forms to caputure user information or enquiry information and then auto reply with email that can incluue any number of attachments. Runs on the web so works for you 24 /7 without your input. Use to deliver brochures and responses to requests. Or use it to deliver training courses with sequential messaging. You can pre write and preupload weeks worth of content.
http://www.getresponse.com/index/J2Squared

Wordpress
Wordpress has a huge number of entries all to itself as there are a range of plugins that can really help automate some of your marketing activity. This is great as it will keep you consistent.

Here are some of our favourites…

Auto Submitter Pro
Bookmarking plugin that allows you automatically submit your site content or blog posts to a randomised range of social bookmarking accounts.
http://www.mass-automation.com/specials/idevaffiliate.php?id=646

Google Sitemaps
Two core plugins here, one to create and submit Google XML sitemaps for use with Google Webmaster tools, and the second one to create a useful on site sitemap for site visitors. Both plugins automatically update themselves when you add content to the site.
http://www.arnebrachhold.de/projects/wordpress-plugins/google-xml-sitemaps-generator/
http://www.dagondesign.com/articles/sitemap-generator-plugin-for-wordpress/

TwitPress
Auto tweet about your new blog posts. As soon as a new blog post goes live, Twitpress will send a tweet out to your account.
http://wordpress.org/extend/plugins/twitpress/

WP-DB Backup
Create a backup schedule and have your Wordpress data saved and delivered to you via FTP or email when you wish.
http://wordpress.org/extend/plugins/wp-db-backup/

Payday loans website Speed-e-loans.com has announced a new sponsorship deal with two pro snooker legends – Ali Carter and Joe Perry.

Carter and Perry, ranked No.5 and No.12 in the current World Snooker rankings, begin promoting the fast finance brand on snooker’s biggest stage this month when they compete in the Betfred World Championships, broadcast on BBC and Eurosport from 17 April – 3 May.

Commenting on this new sponsorship, Ali, one of World Snooker’s first ‘Young Players of Distinction’ and winner of the 2009 Welsh Open said: “I am delighted to have Speed-e-loans.com onboard as a new sponsor for the world championship and it would be great to have an extended run at Sheffield just as I did in 2008 when I reached the final.”

Joe, the 2008 Championship League winner and runner-up at the European Open 2001 added: “Snooker is a fantastic vehicle for brands to take their name to a massive potential audience and it is always great to welcome a new name like Speed-e-loans.com in to the game.”

CEO Gary Miller-Cheevers from the site said: “We are proud to sponsor both these snooker legends and feel that the sport links nicely in to our target audience. I am confident that we can build strong links with snooker and look forward to a long association with both Joe and Ali”.

Welcome to the April issue of Insights – Online Marketing ideas for Insurance and Mortgage Brokers. In this issue, we will be looking at:

• To www or not to www – is that a question?
• The beauty of Wordpress
• Earning Opportunities
• Affiliate Consultancy
• Join us on Facebook

To www or not to www – is that a question?

Recently we have been visiting a range of websites and have noticed an alarmingly common trend. Some websites are not accessible (you get a 404 error) if you forget to add the www in domain name. This is a simple thing to fix but it is amazing how easy it is to forget.

Lots of users simply type in the web address without the www at the front. I guess to save time.

Make sure your web domain is configured so no matter what they type, your website will appear. If not users will get a 404error page and they may believe you may have gone out of business!

Check your domain right now and make sure they both go to the right place!

The beauty of Wordpress

We still find new ways every day to shout about the benefits of using Wordpress as a content management tool. We also think it is a great way to add in secondary web properties to boost your exposure online. What do we mean by secondary properties? Well here are a few ideas:

• Niche Directory Website
• Local Directory Website
• Classified Ad Website maybe only offering a particular group of products
• Coupon Website – offer users discounts on goods and services
• Mini Sites – create targeted sites aimed at one particular product or service
• Lead Generation Site – create a lean, mean, direct response machine or use for PPC.
• Password Protected Membership Site – deliver client documents online
• Oh and you could use it as a blog…

As you can see there are a huge array of ways to use Wordpress. If you are thinking about using it in your business and need some help or advice , drop us a line, we will be more than happy to help.

Earning Opportunities

We are working with a number of large clients that are looking for affiliates to help promote their own products and pay you for any sales. We have a range of product offering available including General Insurance, Niche Insurance (such as Gadget Insurance, Home Emergency Cover) and Business Insurance. We also have a loan and prepaid MasterCard offering which is going very well and is a good passive income stream.

If you want us to talk to you about any of these offers, or to give you some idea of how to squeeze more revenue out of your client base please get in touch.

Affiliate Consultancy

If you already run an affiliate programme or are looking at starting one then get in touch , we have a range of solutions and expertise then can be brought to bear to really get your programme making the kind of sales it should do. If you are thinking about launching a programme and are in the early development or idea stage then get in touch. We can help explain all the different options available to you.

Join us on Facebook

We have created a small following on Facebook under our Fan Page for Insurance Marketing. Why not stop by and become a fan and share in your offers and also network with other insurance and finance brokers.

Visit: http://www.facebook.com/pages/Internet-Marketing-for-Insurance-Brokers/23334811463

With recently released figures* showing that even a trip to the dentist may cause financial problems (with people using credit cards; taking out loans; or even avoiding the problem and suffering long term tooth decay) finance expert Gary Miller-Cheevers is suggesting that payday loans may be a quicker, more effective solution to paying for dental costs than other alternatives.

The Simply Health research* showed that over the last year:

* 39% of respondents with a dental bill over £50 used their credit card to pay for the cost;
* one in 50 took out a loan;
* 43% have avoided visiting the dentist as they were too worried about the cost implications, in some cases leading to tooth decay, abscesses and even loss of their tooth.

Even basic dentistry costs can soon rack up, with a simple check- up costing on average £46 privately or £16.20 on the NHS**, while a small, non-white tooth filling averages out at £78 privately or £44.60 on the NHS**.

Gary Miller-Cheevers says: “It is a travesty that in this day and age people in the UK have to borrow money to afford basic healthcare or forgo treatment as they cannot afford it. Using a payday loan may be a quick and easy way to fund any kind of basic, lower cost treatment fast, as in most cases the money can be in a bank account within a couple of hours of someone being approved.”

Using a payday loan – which is a form of cash advance on your next or next-but-one payday and which allows people to apply for amounts up to £250 – may sometimes work out cheaper than using a credit card (unless the amount is paid off in full on the credit card due date); a long term loan; or using an unauthorised overdraft***.

Gary adds: “Not only are you getting a short term, comparatively low cost loan which is cleared on your next payday, you are getting peace of mind and relief from your pain. So we can reduce the physical pain and also the financial one too!”

Visit www.speed-e-loans.com for more information.

Resources:

*Simply Health Dental Survey 2010 – www.simplyhealth.co.uk/sh/pages/media-centre/dental-survey-2010.jsp

** www.whatprice.co.uk/dentist/nhs-private-prices.html (07.04.10)

***For cost comparisons, please visit: www.speed-e-loans.com/high-street-banks.html

We are  always singing the praises of Wordpress not only as a website and blog tool but as a simple way to deploy a wide range of different types of websites.  Be it a directory website or a classified ads site or even running a voucher codes website. And at a low cost too.  And now it has got cheaper, one of the companies we use has offered use the chance to become an affiliate and has just given us a 15% off voucher code so if you buy any of their themes you can save 15%.  Just click on the links below.

ShopperPress

Turn Wordpress into a fully operational ecommerce site

Coupon Code: “15Off”
Description: $15 discount when buying ShopperPress theme.

Directory Press

Turn Wordpress into a Directory Website

Coupon Code: “15Off”
Description: $15 discount when buying DirectoryPress theme.

Classifieds Theme

Turn Wordpress into a Classified ads Website

Coupon Code: “15Off”
Description: $15 discount when buying classifieds theme.

CouponPress

Turn Wordpress into a Coupon or Discount website

Coupon Code: “15Off”
Description: $15 discount when buying CouponPress theme.

We are looking for a freelance web designer to assist on a number of Wordpress projects.

The candidate must be experienced at using Wordpress and will have created and run Wordpress based sites previously.

An understanding of PHP would also be desirable as would some design skills to create designs for use with Wordpress. The successful applicant will also be trained with internet and blog marketing skills to enhance their own skill set as the successful applicant will also need to be able to help market their creations.

Working from your own home, hours and rates will be agreed on a project by project basis.

You will be required to visit the company’s offices from time to time, so someone based locally would be ideal.

Web design and recruitment agencies need not apply.

To enquire please forward CV and details of your experience along with any urls of work you have created using our contact form.