If you write a blog for your business website then you may be very keen to make sure that as many people read it as possible. But despite there being potentially millions of readers out there, it may at first seem hard to build a following.
Here are four things that you may want to do to help to spread the reach of your blog so that more people find it.
1. Social media
Social media is becoming a very effective way for businesses to get their websites and blogs in front of new targets. If you run a blog then this may be one of the first things that you want to consider looking into.
You do not need to hire a web design company to help you with setting up your social media accounts because they are usually very easy to do, whether you set up on Facebook, Twitter, LinkedIn or any others.
Once you have set up your account, see whether you are able to post your blogs to your social media sites as well as on your website. This may help you to attract new readers who may then share your posts with their own network of friends.
Alternatively, you may want to post a new blog post and then announce this to your networks. For example you may want to send tweets asking people to click on a link to read more information.
2. Social bookmarking
Social bookmarking involves people bookmarking their favourite things on the internet so that their friends can see what they find interesting.
You can help to get your blog posts bookmarked by writing on topics that may be likely to attract interest, and then adding bookmarking buttons to the end of your blog posts so that people can easily click on them to share with their friends.
3. RSS feeds
RSS feeds are a very easy way to attract new readers to your blog. You can add one of these to your blog by using a service such as Feedburner, and then people can subscribe to your feed in a reader such as Google Reader.
This allows them to read your blog posts without actually visiting your blog, and this may be a good way to attract some readers who would otherwise not visit your blog on a regular basis.
A newsletter can be something you send out once a month like a magazine, but it can also be something as simple as sending out posts to your subscribers when they go live so that they do not miss your posts.
Inside the emails you may want to ask them to forward the email to anyone who might be interested in the topic, and this way you may encourage them to spread your blog content further and win new readers.