I am not sure if you realised but anyone that has a wordpress site that has multiple categories, has multiple RSS feeds. Each category of your blog has it’s own RSS feed. Now you maybe think that there is no real power in that but let me tell you, you’re wrong. Here are a couple of ideas you can use to get your targeted traffic to your site using category RSS Feeds.
Squidoo and Hubpages
Import category RSS feeds into Squidoo and Hubpages that are relevant to one category. Have a lens or hubpage on car insurance AND have a category on your blog on car insurance, then import the car insurance feed.
This keeps the pages all totally focused on one thing.
Facebook and LinkedIn
You can also do the same thing with Facebook pages too! Why not have a fan page on each of your core products and add in the individual category feed as notes. Again it keep the content for that page highly focused.
Another “trick” is the hidden category. You can add a category to your site called say “Facebook”, then:
- Exclude from your theme navigation – so direct visitors can’t see it.
- Exclude it from your robots.txt using the Sitemap generator plugin – so Google doesn’t see it.
Then add that RSS feed to your facebook page. In this way facebook fans gets totally unique content that you can only see via your facebook page. For you, you are still managing all your content in one place.
You can also do the same kind of thing with:
- A Special Offers feed
- Creating categories for any of your other Social activity
- Running a newsletter can also be done using a hidden category and an autoresponder service (such as AWeber or GetResponse)
You can do the same thing with LinkedIn if you have a company page. You can import a Blog feed onto your company page so use a “LinkedIn” category like we did with Facebook and then your content on this feed can be targeted towards LinkedIn users.
The beauty is you can put a lot of this on autopilot if you future date stamp posts and do a lot of work in bulk.
Get a lot of stuff on upfront and then let it run. You then just need to “top up”content as and when.
As you can see, WordPress can be more than just a simple blog. It can be a whole system for managing your social media activity.
I hope this gives you some food for thought.
About Jason Hulott
