Case Studies

Wondering how we can help your business? Read on now to see how we helped provide solutions for some clients…

Cover4Caravans – SEO Work 

Background

Penalised by Panda and Penguin in 2015 / 2016 due to focus on a small number of keywords.

Objective

To get the site back into Google and increase traffic from SEO activity.

Activity

  • Tidied up backlink profile and resubmitted to Google
  • Reduced over optimization of keywords
  • Increased amount of deep, rich, relevant content
  • Increased range of link building activity and sources

Results

  • Site now completely reindexed and ranking
  • Site traffic has increased over 100%
  • Number of ranking keywords have increased (Jan – Dec 2016) by over 6200%

UKInsuranceNet – Content Marketing

Background

To support online effort across range of sites with content and marketing activities.

Objective

To drive more traffic to the site from content.

Activity

  • Added new sections of content to the site
  • Reworked onpage product and information pages
  • Build numerous downloadable guides to help expand and segment customer email databases

Results

  • Number of ranking keywords have increased (Jan – Dec 2016) by over 1100% and have over 200 page one rankings
  • Email database is beginning to segment into more profitable sub lists
  • Site has more revisits due to new sections being added to the site
  • New product areas rank faster due to rich content on the site

Over50Choices – SEO and Traffic Generation

Background

To maintain good level of rankings and improve traffic / revenue across the site.

Objective

To maintain rankings and increase traffic to the site.

Activity

  • Link Building activity focused on core keywords across a range of activities including guest posting
  • Added new traffic streams to the business including PPC, regular email newsletters and an affiliate programme
  • Added new content and interactive tools to the site

Results

  • Traffic increased due to rankings and also sharing new content on site via newsletter and social media
  • Number of ranking keywords have increased  (Jan – Dec 2016) by over 110% and have over 100 page one rankings