Are you focusing on cheap?30 Oct
An interesting article over at Insiders View today about Google launching a new comparison service for mortgages. While currently only in the US it appears it will only be a matter of time. Now that was interesting enough, they also gave us another little snippet which I found more interesting and that was that:
According to Hitwise
Search terms with the word ‘cheap’ have decreased by 32% over the past year whilst searches with the word ‘compare’ have increased by 92%. Of course this doesn’t show that consumers are not looking for cheap deals anymore, what it shows is that they are confident that they are able to find cheap deals whilst comparing providers on a comparison site.
So at a time when lots of companies are gearing up for 2010, now could be good time to start reviewing those keyword lists and SEO tasks. Are you focussing too much on cheap? And if so you could be wasting your time focussing on diminishing returns.
2 Responses to “Are you focusing on cheap?”
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It’s going to be a dangerous few years for lead gen companies and comparison sites. We’ve seen so many comparison sites shut down in the last year.
The major players originally looked safe: Moneysupermarket, Confused. But, now that Google is expanding its vertical search and comparison tools, it’s time to be agile in your business strategy.
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This post was mentioned on Twitter by Jason Hulott: New blog entry: Are you focusing on cheap? http://bit.ly/3f7her...