Using WordPress to develop multiple types of sites

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One of the reasons that WordPress is so popular is because of its versatility. Thousands of people all over the world have chosen it as their preferred CMS, and you will find WordPress running everything from personal blogs to huge e-commerce stores Here are some of the main types of sites you can use it for if you are looking for a suitable CMS. Blogs WordPress began as a blogging platform, and it is still an excellent place to publish a blog, whether for personal or business … [Read more...]

Using WordPress to power your broker websites

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Having a high-quality website in place is essential for any business, and if you are an insurance broker, you need to ensure you have a website that works – meaning one that is fast, efficient and optimised for the search engines. One of the best options for insurance companies is WordPress, and here are a few reasons why it is so useful. Easy to set up and use WordPress for brokers is a great option because it is incredibly easy to set up, and it is also completely free to use. You … [Read more...]

Last call for The Money Awards entries!

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Businesses in the finance and insurance sectors are reminded that there are just five weeks left for them to enter The Money Awards. The Money Awards are now in their 3rd year and celebrates excellence within companies as well as individuals who work in a money environment - and in an eco-friendly and ethical way, whether it is product or customer services-based, or environmentally-related. The bi-annual Awards spans the money industries and all types of businesses from small companies to … [Read more...]

10 plugins for insurance websites

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If you run your insurance website on WordPress, you can search thousands of plugins and download them immediately without any specialist help. So rather than having to hire a designer to create a specific tool for your site, just use a plugin instead. Here are 10 plugins for insurance websites that you can get started with. 1. WordPress SEO by Yoast If you want to improve your visibility in the search engines, you will need to work on your search engine optimisation. WordPress SEO is … [Read more...]

Feedback and review systems

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Collecting information from people who visit your website can help you to improve the service you are offering and maximise its potential. If you run an insurance or mortgage website, you are operating in a particularly competitive environment. You should therefore make use of any tools at your disposal to get an edge over the competition. Two systems that can be particularly useful are feedback and review systems. But what are these, and how can they help you? Feedback … [Read more...]

Guide to retargeting

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Online businesses operate in a very competitive marketplace, which is especially true if you run a business in the insurance or mortgage sectors. SEO is one of the most popular ways to generate traffic to websites, but getting your site to the top of the search engine rankings is difficult – and all your competition will be trying to do the same. It is a good idea to look at numerous ways to market, including targeting people who have already landed on your site but failed to convert. … [Read more...]

Calls to action – do you have them?

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A call to action, or CTA, is something you will hear a lot about when you start marketing your business. However, despite essentially being quite a simple concept, they can often be difficult to get right. Here is a guide to CTAs and how to get the most from them in your marketing. What is a CTA? A CTA is essentially the part of your marketing where you tell your targets what you want them to do. For example, when people visit your landing page, you may want them to: sign up to your … [Read more...]

Monday Marketing Reading

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We wanted to make things a bit easier for you, so rather than wading through a huge amount of content, we wanted to highlight a few pieces each week that we feel will help grow your business.  If there is something you would like us to share please feel free to get in touch. Email Listing Building Ideas This really useful article gives 17 tips on how to organically build your email list – thereby attracting more subscribers and business opportunities. Even for those who consider … [Read more...]

Why 80% Of The Mobile Traffic In The UK Is Not Where You Think It Is

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Headline news from one of the top UK performance networks is that, across their network during July 2014, 36% of traffic and 31% of sales are now coming from mobile. What is interesting to note that much of this mobile traffic is generated, not by their own publishers, but by mobile publishers and networks whom have to track via their platform when working with some of the largest advertisers. This is also true for most of the largest performance networks in the UK, purely because advertisers … [Read more...]

Service Introduction

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Intro to Speedie Consulting Services … [Read more...]