Use your iPhone to create great video content


There used to be a time when you needed a lot of expensive equipment to create videos. However, these days all you need is a smartphone. The iPhone is one of the best smartphones for creating videos, and if you have one, you can easily put it to use to quickly create compelling content. Why video content? Videos are an excellent form of content for many reasons. Many people prefer watching videos compared to reading text, and this means your videos can reach new audiences who might … [Read more...]

Why you should be using Google Analytics in your business

Audience Overview   Google Analytics

Google Analytics is one of the best free tools that you can use to improve your online marketing activities. It provides a wide range of features that can help you to get an excellent insight into how your visitors are behaving on your site, and you can use this to make adjustments to improve your marketing activities. What you can find out using Google Analytics There are many things that you can find out about your website and marketing activities by using the free tools provided by … [Read more...]

Driving More Local Traffic with WordPress


If 2015 is about driving you more footfall to your office or more local online enquiries, then you might want to consider adding a few more functions to your website. We work and write exclusively about the benefits of WordPress as it allows us to provide brokers with a huge array of functionality for their website. If you are thinking about updating your site – you might want to consider Wordpress Plugins to help drive more traffic via Google Google loves local and Google will … [Read more...]

Moving from Infusionsoft or HubSpot to WordPress

Customer relationship management

Online marketing is an important activity for most companies who have an online presence. If you run an insurance or finance broker business and you have a website, marketing online is probably high on your list of priorities. There are a number of platforms that you can use to get a head start with your marketing, two of which are HubSpot and Infusionsoft. But what if you have used one of these and now you want to move to WordPress? Fortunately, making the move does not have to be a big … [Read more...]

Do you need a new website?

ecommerce icon touh

Like all things, the Internet moves on and so does the technology available to companies who have a website. If you haven’t upgraded your website in say the last 3 or 4 years, then you may be missing out on a lot of traffic. Our own research* shows that 70% of British consumers buy their insurance online. So if your website isn’t as easy to navigate as your competitors’ websites or doesn’t have e-commerce in place, you are losing business. Social Media While you may roll your … [Read more...]

Local marketing ideas for brokers

Insurance brokers who want to win more local business need to make local marketing part of their daily activities. There are many forms of local marketing that you could experiment with, and here are some of the ones that you could try out to find out what works for you. Get involved with social media Social media is one of the most effective ways to connect with your target audience, and you can also use it to reach out to local targets. Start by finding out where your targets are … [Read more...]

Online Insurance Buying Habits Infographic

Please feel free to use this infographic on your site.  Please attribute or link back to this page. … [Read more...]

What does your 2015 marketing plan look like?

Analyzing Business Data

As 2014 draws to a close, most businesses will take the time to look back at the year from a marketing point of view at a high level and consider whether we hit our targets or not. Now whether we did or didn’t doesn’t really matter as far as your plan for 2015 goes. But looking back is a good indicator in explaining why your online marketing worked or didn’t. So how did you do? From our experience in 2014 with clients, until we started working with them, a lot of them did not have … [Read more...]

Different types of sites you can build with WordPress


One of the reasons why WordPress is so popular is because of its customisation options. It allows you to literally build any type of website, and there is not a lot that you cannot do with it. There are many different types of sites you can build with WordPress, and some are readily available as themes so that you can launch your site instantly. Here are some of the most popular types of sites that you can launch on the WordPress CMS. Blogs Blogs are popular for personal sites as well … [Read more...]

Online Insurance Buying Habits – December 2014

Analyzing Business Data

Please feel free to use any of this data for your own content and research. If you do use any of the stats, please attribute the content and feel free to link to this page: Thanks … [Read more...]