Building your own traffic network

Analyzing Business Data

Traffic is the secret to success online. There are many ways to generate traffic, and you can use a selection of them to create your own traffic network. SEO is one of the most popular strategies, but other techniques can also be used, and here are some that you could consider when building your own traffic network. Social networking Social networking is not typically seen as a great source of traffic because it is often considered better for brand engagement. However, it certainly can … [Read more...]

Using PowerPoint presentations online to drive leads

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Presentations can be very useful tools that you can use to generate interest and trust in your insurance products and drive potential customers to your website. Many companies use a range of content for marketing purposes, including a mix of text, images and videos. Presentations, however, remain underused. PowerPoint presentations can be created without much investment in time and money on your part, and you can then use them online to boost your leads. Here are some of the factors to … [Read more...]

Maximising the effectiveness of your landing pages

Analyzing Business Data

A landing page is designed for one purpose: to convert visitors. However, many businesses fail to maximise the power of these sales pages, and as a result they fail to get as many conversions as they could. So how can you improve your own pages to ensure you are getting the most out of them? Clear and captivating headlines The first thing that a landing page needs is a headline that captures the attention of the reader. Just like with a sales letter, the headline is the most important … [Read more...]

Video SEO for the Automotive Industry

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Understanding the importance of search engine optimisation is an important facet of any digital marketing strategy. No more is this more fundamental than with video, which by 2017 it is predicted will account for a staggering 69% of all internet traffic. Video’s potential goes far beyond simple SEO benefits as well, and numerous studies have shown that it is far more effective at attracting and retaining new customers. It has to be said though that some industry sectors afford themselves … [Read more...]

Using SMS in your Insurance Business

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With more and more people relying on their mobile phones to interact on social media, email and online, the SMS text message seems to have fallen off the radar as a great low cost way to engage with customers and potential customers. Used correctly, SMS messaging can be a great way to reach out to customers at renewal time, advertise to local potential customers, and to provide followup customer service support. It can be a great way to stand apart from the local competition. Many … [Read more...]

Use your iPhone to create great video content

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There used to be a time when you needed a lot of expensive equipment to create videos. However, these days all you need is a smartphone. The iPhone is one of the best smartphones for creating videos, and if you have one, you can easily put it to use to quickly create compelling content. Why video content? Videos are an excellent form of content for many reasons. Many people prefer watching videos compared to reading text, and this means your videos can reach new audiences who might … [Read more...]

Why you should be using Google Analytics in your business

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Google Analytics is one of the best free tools that you can use to improve your online marketing activities. It provides a wide range of features that can help you to get an excellent insight into how your visitors are behaving on your site, and you can use this to make adjustments to improve your marketing activities. What you can find out using Google Analytics There are many things that you can find out about your website and marketing activities by using the free tools provided by … [Read more...]

Driving More Local Traffic with WordPress

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If 2015 is about driving you more footfall to your office or more local online enquiries, then you might want to consider adding a few more functions to your website. We work and write exclusively about the benefits of WordPress as it allows us to provide brokers with a huge array of functionality for their website. If you are thinking about updating your site – you might want to consider Wordpress Plugins to help drive more traffic via Google Google loves local and Google will … [Read more...]

Moving from Infusionsoft or HubSpot to WordPress

Customer relationship management

Online marketing is an important activity for most companies who have an online presence. If you run an insurance or finance broker business and you have a website, marketing online is probably high on your list of priorities. There are a number of platforms that you can use to get a head start with your marketing, two of which are HubSpot and Infusionsoft. But what if you have used one of these and now you want to move to WordPress? Fortunately, making the move does not have to be a big … [Read more...]

Do you need a new website?

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Like all things, the Internet moves on and so does the technology available to companies who have a website. If you haven’t upgraded your website in say the last 3 or 4 years, then you may be missing out on a lot of traffic. Our own research* shows that 70% of British consumers buy their insurance online. So if your website isn’t as easy to navigate as your competitors’ websites or doesn’t have e-commerce in place, you are losing business. Social Media While you may roll your … [Read more...]