Using WordPress to build your mobile website

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Do you not have a mobile website yet? If not, you could be missing out on business. People are using mobile devices to not only browse the web but to purchase products like insurance – and you want to make sure that they can do so on your website with ease. If your website is built using WordPress, you have many options for making it more suitable for mobile visitors. Have two themes in place One of the simplest ways to make sure your website is easy to view in a mobile format is to … [Read more...]

WP Calculators

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Just a quick post to let everyone now we have tidied up some of the tools within the WP Calculators so now All results are displayed on screen and not via JV Alerts All results appears as text and not in form boxes The tools are responsive We have added CSS styled buttons The plugin is free to use and adds a large range of financial calculators to a website via a sidebar widget or shortcode. We are also looking to increase the range of tools in this plugin so if there is a … [Read more...]

How NOT to market your business

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Most businesses with an online presence understand the need these days to market themselves on the internet. However, there are so many options to consider, and there is so much advice available, that sometimes it can be impossible to know what you are doing right and what you are doing wrong. Despite having the best intentions, you may be making some classic marketing mistakes that could be hurting your business. So here are some of the ways NOT to market your business. Asking for too … [Read more...]

New client site launched – FinancialAdviceNI

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We have just finished and launched a new client site called FinancialAdviceNI – www.financialadviceni.co.uk. This is a site aimed at providing Northern Ireland residents with a variety of options to help them through the minefield that is financial services.  With local knowledge and expertise, the site focuses on both independent and impartial education and advice. We had a blank canvas to work with and we put together the whole site from branding, content support, to design, build and … [Read more...]

What is PR?

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PR is something that companies use in every industry, including the insurance industry. If you have not taken advantage of PR before, it may still be a bit of a mystery to you. So what exactly is it, and do you really need it? Overview of PR PR stands for Public Relations, and it is all about reputation. If someone says something positive about your business in the newspaper, this rubs off well on the company and boosts your reputation. Your reputation is an asset. It can help you to … [Read more...]

How to use cashback marketing in the insurance industry

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Marketing with cashback sites is becoming more popular than ever in the insurance industry. If you have not yet experimented with this form of marketing, you may be unsure how to get started and how to make the most of it. Here are some ideas to get you started so that you too can take advantage of all of the potential benefits. Overview of cashback Cashback marketing is a way of providing customers with discounts to tempt them to buy your insurance products. It involves a cashback … [Read more...]

Are you using calls to action effectively?

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A CTA (call to action) is an essential element of any sales page online, whether that is your homepage, a dedicated landing pages or another page. But are you using them effectively? Here are some factors to keep in mind to get more from your calls to action. Make sure a CTA is always in view Try to make sure that a CTA is always in view wherever the visitor is on your landing page. For example, if you have a long landing page, you may want to spread out three or four CTAs throughout the … [Read more...]

How to run an affiliate programme

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Affiliate marketing can be a very effective way for insurance firms to win more business. If you want to see if you can benefit from this form of marketing, here is a complete guide to getting started. Research your campaign First of all, you want to decide upon some important factors such as: who the affiliates are who you want to attract; how many you need; a revenue expectation for each; how much commission you are willing to pay; how much revenue overall you want to earn … [Read more...]

Why use an insurance marketing agency?

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The insurance market is a competitive one, and standing out from the competition online is a challenge. You may be uncertain of the most effective marketing strategies to increase brand awareness and direct more target customers to your website. As a result, you may consider hiring an insurance marketing agency. Here are some of the main reasons why this could be a great idea. More leads Success online – especially when it comes to insurance businesses – involves attracting leads to … [Read more...]

Building your own traffic network

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Traffic is the secret to success online. There are many ways to generate traffic, and you can use a selection of them to create your own traffic network. SEO is one of the most popular strategies, but other techniques can also be used, and here are some that you could consider when building your own traffic network. Social networking Social networking is not typically seen as a great source of traffic because it is often considered better for brand engagement. However, it certainly can … [Read more...]