CMA tackles undisclosed advertising online

By Jason Hulott | News

The Competition and Markets Authority (CMA) has secured undertakings to tackle undisclosed advertising in online articles and blogs. The undertakings were secured following a CMA investigation under its consumer enforcement powers. The CMA’s investigation found two marketing companies, Starcom Mediavest and TAN Media, arranged for endorsements in online articles and blogs on behalf of MYJAR, […]

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In the Spotlight – BGP

By Jason Hulott | In the Spotlight

In this spotlight we talk to Mike Gyde, Marketing Manager at BGP. Tell us about your company? BGP are a Lloyd’s of London insurance broker specialising in the provision of commercial and scheme insurance products on a wholesale and retail basis. We pride ourselves on finding insurance solutions where others can’t. We have our own […]

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Pay Per Click Marketing

Location based PPC

By Jason Hulott | Articles

If you type any kind of location based insurance search term in to Google, the majority of results will still be major players. Typically, these will not be focussed on local terms but actually using broad match terms to pick up more traffic. So it will show an ad if anyone types anything with car insurance […]

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