What is PR?

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PR is something that companies use in every industry, including the insurance industry. If you have not taken advantage of PR before, it may still be a bit of a mystery to you. So what exactly is it, and do you really need it? Overview of PR PR stands for Public Relations, and it is all about reputation. If someone says something positive about your business in the newspaper, this rubs off well on the company and boosts your reputation. Your reputation is an asset. It can help you to … [Read more...]

How to use cashback marketing in the insurance industry

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Marketing with cashback sites is becoming more popular than ever in the insurance industry. If you have not yet experimented with this form of marketing, you may be unsure how to get started and how to make the most of it. Here are some ideas to get you started so that you too can take advantage of all of the potential benefits. Overview of cashback Cashback marketing is a way of providing customers with discounts to tempt them to buy your insurance products. It involves a cashback … [Read more...]

Are you using calls to action effectively?

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A CTA (call to action) is an essential element of any sales page online, whether that is your homepage, a dedicated landing pages or another page. But are you using them effectively? Here are some factors to keep in mind to get more from your calls to action. Make sure a CTA is always in view Try to make sure that a CTA is always in view wherever the visitor is on your landing page. For example, if you have a long landing page, you may want to spread out three or four CTAs throughout the … [Read more...]

How to run an affiliate programme

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Affiliate marketing can be a very effective way for insurance firms to win more business. If you want to see if you can benefit from this form of marketing, here is a complete guide to getting started. Research your campaign First of all, you want to decide upon some important factors such as: who the affiliates are who you want to attract; how many you need; a revenue expectation for each; how much commission you are willing to pay; how much revenue overall you want to earn … [Read more...]

Why use an insurance marketing agency?

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The insurance market is a competitive one, and standing out from the competition online is a challenge. You may be uncertain of the most effective marketing strategies to increase brand awareness and direct more target customers to your website. As a result, you may consider hiring an insurance marketing agency. Here are some of the main reasons why this could be a great idea. More leads Success online – especially when it comes to insurance businesses – involves attracting leads to … [Read more...]

Building your own traffic network

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Traffic is the secret to success online. There are many ways to generate traffic, and you can use a selection of them to create your own traffic network. SEO is one of the most popular strategies, but other techniques can also be used, and here are some that you could consider when building your own traffic network. Social networking Social networking is not typically seen as a great source of traffic because it is often considered better for brand engagement. However, it certainly can … [Read more...]

Using PowerPoint presentations online to drive leads

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Presentations can be very useful tools that you can use to generate interest and trust in your insurance products and drive potential customers to your website. Many companies use a range of content for marketing purposes, including a mix of text, images and videos. Presentations, however, remain underused. PowerPoint presentations can be created without much investment in time and money on your part, and you can then use them online to boost your leads. Here are some of the factors to … [Read more...]

Maximising the effectiveness of your landing pages

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A landing page is designed for one purpose: to convert visitors. However, many businesses fail to maximise the power of these sales pages, and as a result they fail to get as many conversions as they could. So how can you improve your own pages to ensure you are getting the most out of them? Clear and captivating headlines The first thing that a landing page needs is a headline that captures the attention of the reader. Just like with a sales letter, the headline is the most important … [Read more...]

Video SEO for the Automotive Industry

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Understanding the importance of search engine optimisation is an important facet of any digital marketing strategy. No more is this more fundamental than with video, which by 2017 it is predicted will account for a staggering 69% of all internet traffic. Video’s potential goes far beyond simple SEO benefits as well, and numerous studies have shown that it is far more effective at attracting and retaining new customers. It has to be said though that some industry sectors afford themselves … [Read more...]

Using SMS in your Insurance Business

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With more and more people relying on their mobile phones to interact on social media, email and online, the SMS text message seems to have fallen off the radar as a great low cost way to engage with customers and potential customers. Used correctly, SMS messaging can be a great way to reach out to customers at renewal time, advertise to local potential customers, and to provide followup customer service support. It can be a great way to stand apart from the local competition. Many … [Read more...]