Digital call recording and your business

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Just about every business can benefit from recording its telephone calls – and within some industries, such as personal finance, it is mandatory. Not only can it help with training and quality monitoring, but you have a copy of the conversation, which could be useful if there is a complaint or issue further down the line. Recent research*, however, from digital call recording telecommunications specialist ComputerTel, has revealed that nearly one in five people (18%) worry about having … [Read more...]

Social media to transform insurance underwriting

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Searching Facebook and other social network pages of customers has become a frequent practice on the claims side of the insurance business. Especially in the case of fraudulent claims, social media continues to be an important tool in the fight against insurance fraud. A new report from Timetric finds that searching customers Facebook profiles is one of the first things insurance investigators do to gauge the risk profile of potential and existing customers. For instance in the case of … [Read more...]

New infographic highlights people’s insurance buying habits

Analyzing Business Data

A new infographic from internet marketing specialists Speedie Consultants launches today – highlighting people’s insurance buying habits The infographic highlights key data from a study* carried out across the UK and encompassing working people of both sexes, aged 18-59+, as well as students, including: men are 10% more likely to buy cover online compared to women; females buy more life, travel, home and pet insurance online than men; 48% of people find the insurance they need by … [Read more...]

Online Insurance Survey 2013 Infographic

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In February 2013 we carried out a study of people’s insurance buying habits to see if there were gender differences; whether some products were more popular to buy online than others; and what prevents people from getting their insurance online.... here are the results. Please feel free to share this infographic or use it on your site. … [Read more...]

80% of people planning to get a new car will opt for a used vehicle says Carfinance247.co.uk

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If you are looking to buy a car, you may think that nothing quite beats that “new car” smell or the feeling of being the first owner. New research* from car finance and dealer specialist carfinance247.co.uk, however, reveals that in today’s cost-conscious environment, 80% of people planning to get a new car will opt for a used vehicle. The study* found that, of those questioned: 60% plan to buy a new or used vehicle within the next 12 months; 80% are planning to buy a second hand … [Read more...]

Affiliate programme struggling?

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Running an affiliate programme is much the same as running a website.  Simply building it and hoping people flock to it is not going to get you very far. You need to be active in your programme management with recruitment, keeping creatives up to date, and reaching out to existing affiliates.  Here are a few ideas to help kickstart your programme. Active Recruitment Simply relying on your affiliate network is not going to do it.  You have to actively recruit from the networks directory … [Read more...]

Female renters say having a garden is just as important as the rent

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New research* from landlord insurance specialists Cover4LetProperty has revealed what potential renters place importance on when looking to rent a property – and how gender can affect these preferences. Overall, the three things that influence whether someone will rent a property are: Cost  - 71%; Location / Near to facilities (railway station, park etc) - 60%; Whether it has a garden – 34%. One in five respondents (21%) said they would choose a property based on the … [Read more...]

Carfinance247.co.uk reveals over 40% of people will borrow to fund their next car purchase

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New research highlights that while we may be in the throes of a recession, people are still spending money, with 60% saying they plan to buy a new or used car within the next six months. The study* from car finance and dealer specialist carfinance247.co.uk found that: 57% plan to use cash or savings to fund a new or used car; 27% will use car finance; 10% plan to use a bank or other lending organisation; and, 6% say they will borrow from friends and family; the same amount of … [Read more...]

Old perceptions die hard as caravans still seen as too basic for UK holidaymakers

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With all of us tightening our belts and cutting down on our spending, caravan insurance specialists Cover4Caravans.co.uk have carried out a survey* to discover just how people’s holidaying habits have been affected. The study revealed that: despite the economic turmoil, 58% of people say they will be holidaying this year; 37% plan to go abroad; 75% of those questioned have holidayed in a caravan – or are planning to do so this year; 95% have caravanned in the UK, while 10% have … [Read more...]

Diversify your Traffic Sources

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I was reading an article by Dan Thies and Leslie Rohde and this quote leap out at me and got me thinking: "Google does not actually own your business, but if you can't live without the traffic they send you, then  you don't really own it either." Think about that for a minute, if all of your site activities revolve around Google, be it Pay Per Click Adwords or SEO to get Google rankings then  you might not be building your business on a very firm platform. But while I am not … [Read more...]