Insurance and Finance Marketing

We are nearing the launch of what will become one of the flagship products of Speedie Consulting. We have been working hard on creating a hands free email newsletter system for Insurance Brokers, Mortgage brokers and IFAs.

The system will allow any registered company to receive and deliver a monthly HTML Email newsletter to their clients.

The system also allows you too:

• communicate with your existing client base on a monthly basis
• educate them so that they are able to make better informed decisions
• generate new business leads
• build a targeted audience
• ability to cross sell
• provide an easy system built into the email for clients to request more information

You don’t have to lift a finger other than send a note out to your list to say the newsletter is ready! We provide all the content, the design and include your logos and cotact details.  We also have a intuitive form that will send you and only you enquiries via email form your customers.

As it is HTML you will be able to create a permanent archive so the newsletter will work for you all the time you are registered with us.

If you would like more information as this becomes available please send me a quick email at jason@speediepr.co.uk with “Insurance Newsletters” in the Title.  It is not just Insurance Brokers though, we will have Mortgage based and IFA based newsletters too!

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If you have been in insurance affiliate marketing for more than 12 months you would have seen a huge influx of big brands names coming into the market paying high levels of commission to affiliates for sales. In the last 3 of those months you would have seen most of them go out again.

Clearly, these big insurance companies either came in at commission level that was not sustainable in the long term or they currently do not see affiliate marketing as a viable marketing spend.

Sadly, my gut is telling me and has been telling me for a while that the former is true. These companies came in to dominate market share. Which affiliate in their right mind is not going to promote something that could earn them £100 per sale.

So up the commissions went from a sustainable £20 to £40 per sale to £70 to £110 per sale.
And don’t forget the affiliate network could take 30% on top so a £100 commission becomes £130. £130 on a car insurance premium of £280! There is certainly not enough margin for a insurer to sustain that model.

As we can see with all the big players pulling out completely, the exercise for them is over. But is this giving affiliate marketing a bad name.

“Well, if all these brands are pulling out, maybe it isn’t working!” some would say!

I think from the industry point of view, insurance affiliate marketing is still a great way to attract business and branding for no cost. The only costs are when a sale is made, so you are totally removed from risk.

There is a caveat here and that is buying leads. Lead affiliate marketing does have its issues so I would advise anyone coming into this space as a new player to think long and hard before coming in on a lead basis.

That said, will any of the smaller players be brave enough to stay. What can the smaller broker do to get into this game? Well, there will be a huge vacuum left by the big players leaving the market,
After all, not all affiliates are PPC based, some have huge networks of sites they need to continue to monetise.

I think the smaller players in the market need to start courting these affiliates. And I don’t think it is a commission thing. At this point, I think affiliates would be happy with some form of longevity from their merchants.

Promoting a sustainable programme should be on the agenda for most affiliates so merchants give them what they need. Some security. Affiliate Marketing is alive and well and now the dust has settled from the mass stampede of the bigger brands leaving the market, it should now return to business as usual.

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• July 25, 2008 -- Where can I find good affiliate programmes?

With margins and profits getting tighter, savvy Insurance marketers are now starting to divert funds from pay as you go type Internet Marketing spends such as Google Adwords and Yahoo Search to more sustainable online traffic techniques.

If you find yourselves in this position, what can you do to try and maintain web traffic levels while reducing your costs? Here are two ideas for you to implement in your business.

Article Marketing

Article marketing is still one of the best low costs ways to drive traffic to a website, position yourself an authority in your field and can give you multiple search engine rankings.

Writing article content around you secondary level keywords can elicit some quick rankings and traffic from Search engines. These articles only get submitted out to a few quality articles sites and a small list of niche article sites that you would need to build.

The articles need to be informative and not a sales pitch. You can then add in a small advertorial section with links to your products in a section called the resource or about the author box.

General Article Sites include:

www.ezinearticles.com
www.goarticles.com
www.buzzle.com
www.articledashboard.com
www.articlealley.com

In order to find a list of good quality niche sites, visit Google and carry out some searches for Article directories that include your major keywords.

For example:

Type these into Google….

insurance “article directory”
finance “article directory”

will bring up some good little sites that you can add articles to. But don’t just use Google, try Yahoo and MSN too, there could be some real goldmines in there too!

We suggest that you do not use the same content on your own site.

Niche Websites

Build a niche website around one of your main products. In this way you can drive as second site up the rankings. Using Wordpress as a Content Management system allows you to deploy a good quality, low cost website that is easy to manage and update.

Also being a focussed site allows the search engines to easily rank this type of website.

Using Wordpress gives you lots of flexibility and allows you to crate a site that is search engine friendly, can allow visitors to leave comments and allows you to syndicate your site content via RSS.

Wordpress also has lots of free or low cost “plugins” that allow you to build a sitemap to automatically update the major search engines when you publish content, you can add social marketing functionality to allow users to hare your content on the major social sites such as Facebook and Myspace.

It also comes with a huge community of designers who have built free and low cost templates so you can have a design made for you or pull a free version off the shelf.

Both these techniques can allow you in the short to medium term to divert some of your marketing spend from Advertising spend in order to build activity that works for you continually not just on a one off. With articles and niche sites, you are building Internet assets for your business.

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• July 11, 2008 -- Top Article Marketing Tips For Insurance And Mortgage Brokers

We have just launched our first free 52 week course to help Insurance brokers use the Internet to drive more revenue and traffic to their website.

The course includes:

• How to use free article strategies to get highly ranked in Google

• Learn the best techniques to double the conversions from your Pay Per Click Marketing

• Use basic optimisation strategies to get the major search engines to rank your website highly

• Discover the 3 different types of sitemaps to drive traffic, help users, and the search engines navigate your website

Visit the site here: Insurance Marketing and sign up. It is totally free!

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