Insurance and Finance Marketing

RSS feed promotion is a great way to enhance the exposure of your blog or website. One little extra trick, which I want to share with you is to promote other third party feeds that have your content already built into them.

For example, maybe you submit press releases to PRWeb. Well, they have an RSS feed just for your releases. Why not add that RSS feed to your site home pages at IGoogle / MyYahoo / MyMSN, add it to all your social networking profiles if you can. You can add RSS Feeds to Facebook, Myspace, LinkedIn, Ecademy and FastPitch. I’m sure most of the other major social networking sites will allow you to do this too!

Other third parties that have RSS feeds include EzineArticles, Wordpress, Blogger, Typepad, and Hubpages. Again, there ar many more that will have RSS feeds with your content within them.

There are many more places that these that have RSS feeds. Next time you are using one of these sites check to see if they have a personalised RSS Feed for your submissions, then promote it.

It will give you another little boost in the rankings and expose your content to a wider audience, plus very few people are doing it, so anything you can do to gain a slight advantage.

Once you have set these up to go, the next time you submit new content, the RSS feeds will update and notify all these services of your new content.

Related Posts

• June 8, 2008 -- RSS Promotion
• June 2, 2008 -- Displaying your RSS feeds
• May 28, 2008 -- Create your own inbound links

You understand the need for web content but maybe you find it difficult to:

a. Find the time to write
b. Find topics to write about

Here are a few ideas to help you get the creative juices flowing.

Use your social network

Ask questions on LinkedIn or Yahoo Answers to evoke some feedback. Ask questions around your niche or topic of interest. In this way you can then incorporate other opinions and you may get ideas back that you never thought about

NewsNow

NewsNow is a news service aggregator which allows you to search hundreds of worldwide news feeds in one place! They have a great archive of news too, so why not carry out some keyword searches to find out what is happening in your industry or dig through the archives to find some little gems you could use as the basis of an article or story. Stories tend to be very seasonal so look at stuff from the same time last year and you could get some useful ideas to pan for the rest of the year.

Blogs

Look at other people’s blogs either by visiting or using their RSS feeds to find out what is going on in your industry.

There are just three ideas. I have also shared three more ideas on my other blog that you could use for your business too:

http://www.jayblogger.com/need-content-but-not-sure-what-to-write-about/

This should give you plenty of ideas for web content and free up time so you spend it writing rather than thinking.

Related Posts

• June 23, 2008 -- Finance Content Tools
• June 9, 2008 -- Web Content is key says Guardian Newspaper Article

Recently, there has been more than one finance aggregator pushing unique or “only from us” insurance product discounts. Now while I praise the focus on the consumer and their marketing nous to try and attract customers to them, are they shooting themselves in the foot?

Aggregation by definition is the ability to search in one place, every product available and find the best rate for you. There has been lots of talk about the coverage of these services and one would have thought that most of these sites would now be approaching 100% coverage and offer the same range of products.

So how do they then differentiate themselves? By adding their own discounts onto their panel of products thus creating “unique offers”.

This is a good thing, yes?

Well, no. It now means that theoretically at least you will never get the “best” rate from an insurer using a single comparison site as they are all offering their own discounted versions.

Say for example, you searched for an AA car insurance product, you could get one rate direct, then one rate from an aggregator site to find the best version.

But now, you will have instances, in order to see who has the best rate, you will have to search all the aggregators too as they will all have their own discounts. Therefore you could end up having to do 20 odd searches or settling for a rate that you will never know if it was the cheapest rate for exactly the same product.

Will not end up being good for the consumer in the long run.

It was suggested very “tongue in cheek” on the InsuranceAge Forum that there should be an aggregator of aggregators and the more of this unique discounting that happens, the more that could very well be a necessity.

Related Posts

• July 10, 2008 -- Can A Broker Really Benefit From Using An Aggregator Service?

A new service launches today that offers those in the finance and insurance sector a constant stream of content for their websites, blogs, and newsletters. Many websites lack content and this is one of that major keys to driving more traffic and business on the Internet.

This new limited subscription service provides a range of monthly articles which can be used by insurance and mortgage brokers, and financial advisers to populate their websites with quality content which in turn will help generate more traffic.

Jason Hulott, director of Speedie Consultants, the finance and insurance content provider, says: “The new website service is a fantastic way for the small broker to level the playing field and be able to compete online. By leveraging a limited membership and an online delivery system we are able to reduce the individual cost to the broker.”

He adds: “We are excited about this new service as it means that we can now provide our content service to a larger number of companies who want to drive more business to their website. This service allows companies to add quality content however they like. It also provides them with enough content to build a blog or provide a newsletter for their clients.”

The membership - which is open to 50 clients only in order to keep the content exclusive - comes complete with several marketing and promotion guides.

For more information – and to pick up ten free samples of content to be used however you wish - visit www.thecontent.co.uk

Related Posts

• June 8, 2008 -- How to become an Authority Site on Google
• June 23, 2008 -- Finance Content Tools