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Insights, tips and resources to help you start implementing partnership marketing strategies in your business today.
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Broker website health check
Most insurance brokers know their website could be working harder. The problem is finding the time to review dozens of pages, check compliance wording, identify
Using AI to create content? Make sure it isn’t creating risk.
AI can generate a blog post, web page or newsletter in minutes. What it cannot do is guarantee that the content is accurate, compliant, properly
How to build powerful word-of-mouth and partner marketing programs that scale
Introduction Rising ad costs have made paid acquisition harder to justify for most Shopify merchants. Cost-per-click on Meta and Google continues to climb, yet two
Why Most Founders Launch Partnership Marketing Too Early (And Pick the Wrong Tactic When They Do)
There’s a moment most founders experience — usually around the time the initial marketing budget starts to feel tight — where someone in the room
How Ecommerce Brands Can Use Affiliate Programs to Accelerate Their Go-To-Market Motion
As Ecommerce competition intensifies and paid acquisition costs continue to rise, brands are rethinking how they go to market. One channel that has quietly evolved
10 Proven Ways to Find B2B Affiliates for Your Affiliate Program
Most B2B affiliate programs don’t fail because the product isn’t good enough. They fail because the program is built on the wrong assumption—that affiliates are
Why AI Optimization Is Surpassing Traditional SEO: A UK Perspective
1. AI Overviews Are Decimating Click-Throughs A UK study reported by The Guardian found that AI-generated summaries (so-called “AI Overviews”) at the top of Google
Rethinking Growth: Why Partner Marketing Is a Strategy – and Affiliate Marketing Is Just One Tactic
In the rush to drive growth, marketers often double down on tactics that promise fast ROI. One of the most common is affiliate marketing –
How Local Businesses Can Use Partnership Marketing to Grow
When you’re running a local business, your resources—time, money, and marketing muscle—are limited. But there’s a powerful, often underused way to grow without doubling your
Unlocking Revenue Through Smart Partnerships: A Guide for Startups
When you’re a startup or an early-stage business, every pound counts. While you’re building out your own product or service and growing your customer base,
Finance and insurance websites: Are you facing any of these common content issues?
If you manage digital content for a finance or insurance website, you’ll know just how hard it is to balance regulatory compliance, SEO performance, and customer
Productivity hacks every busy copywriter needs — especially for finance content
Whether you’re writing product pages for insurers or compliance-friendly blog posts for IFAs, finance content demands clarity, focus and a sharp brain. But when your
