Insurance and Finance Marketing

The Speedie Consulting Blog

New Blogging Tool Saves Time And Makes Money

Import CSV Pro is a new Wordpress plugin that allows users to create their own simple spreadsheet of blog posts and drip feed them into their blog automatically. This means they could take a product catalogue from a merchant partner and drip feed it into a blog so their site looks fresh and saves the site owner a huge amount of time and effort.

“The main reason for the plugin” says creator Jason Hulott from internet marketing specialists Speedie Consulting, “was that it saved me a huge amount of time as I was able to upload 2 or 3 months worth of daily blog posts in one go”.

He adds: “Having tested it, we can also use it to import data feeds from Merchants and import hundreds, if not thousands of posts in one go. This puts the compete blog on autopilot.

“It means my business is not dependent on me, I can spend 1 or 2 days writing a months worth of blog posts. I just upload them using the plugin and timestamp them to go live as and when I like. The readers think I am there all the time but I can be relaxing by the beach or working on other projects, safe in the knowledge that this is taken care of.”

“I was worried about opening this out to the world as there is a potential for this to be abused and people can create huge sites really fast, but after discussions with a few colleagues and marketing experts, we decided to release the plugin with an ethical guide to use.”

For more information about the Plugin visit: http://www.speedieconsulting.co.uk/importcsv/

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Posted in Blog Marketing on July 23rd, 2008 | No Comments »

Range of Financial Calculators

One of the things we decided to do this year was focus on our content provision.  While the article side of the business is going very well, we decided to branch out and provide some interactive tools to clients that were straight out of the box.

We are in the final throes of launching a set of javascript calculators that provide simple cut and paste code so Finance and Insurance websites can add these to their websites and have more user interaction.

I think these are going to be a great addition to any website and allowing companies to full brand them so they look like there own.  You won’t even have to accredit us with them.

I am hoping these will be live by the end of this month when we will be launching a multiple marketing strategy which I am excited about as we always talk about doing on but never get round to it.

Sound familiar?

I’ll be sharing the results of the marketing here and maybe even provide a blueprint - If it is as successful as we think.

We will also be upgrading our ImportCSV plugin for Wordpress to a fully paid for product.  The new version will allow anyone to add a huge amount of timestamped content to their websites, so you can import whole RSS feeds from Affiliate Programmes and drip feed them into a blog.   How cool is that?  SOme of these feeds can have thousands of products so you can have a lively looking blog with new content being added every day - automatically.

You can read more about the new plugin features here Import CSV Pro

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Posted in Blog Marketing, Finance Content Ideas, Insurance Content Ideas on June 20th, 2008 | 1 Comment »

Web Content is key says Guardian Newspaper Article

In a news story in todays Guardian Explainer section says that google uses a site’s content to determine its ranking. Now most of us have known this for a while but it nice to get a friendly reminder now and again. Here is the article…

http://www.guardian.co.uk/media/2008/jun/09/searchengines.internet

Google uses more than 200 assessments of a site’s content to determine the order of search results and the exact algorithms are a secret - just as they are with Yahoo and Microsoft’s search tools.

Is your content allowing Google and the other search engines to assess your site properly. One of the major assessments is having a regularly updated site with fresh new content, this is one reason that the search engines love blogs.

Did you know that Speedie Consultants power several blogs for clients? If you are in Finance or Insurance and you would like to have a blog but just don’t have time then why not get in touch. We have a lot of experience of running low cost, high quality traffic blogs.

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Posted in Blog Marketing, Web Content on June 9th, 2008 | No Comments »