Insurance and Finance Marketing

A new service launches today that offers those in the finance and insurance sector a constant stream of content for their websites, blogs, and newsletters. Many websites lack content and this is one of that major keys to driving more traffic and business on the Internet.

This new limited subscription service provides a range of monthly articles which can be used by insurance and mortgage brokers, and financial advisers to populate their websites with quality content which in turn will help generate more traffic.

Jason Hulott, director of Speedie Consultants, the finance and insurance content provider, says: “The new website service is a fantastic way for the small broker to level the playing field and be able to compete online. By leveraging a limited membership and an online delivery system we are able to reduce the individual cost to the broker.”

He adds: “We are excited about this new service as it means that we can now provide our content service to a larger number of companies who want to drive more business to their website. This service allows companies to add quality content however they like. It also provides them with enough content to build a blog or provide a newsletter for their clients.”

The membership - which is open to 50 clients only in order to keep the content exclusive - comes complete with several marketing and promotion guides.

For more information – and to pick up ten free samples of content to be used however you wish - visit www.thecontent.co.uk

Related Posts

• June 8, 2008 -- How to become an Authority Site on Google
• June 23, 2008 -- Finance Content Tools

Our new range of finance, savings and insurance calculators are now ready to use.  These tools can be used on your websites to drive more traffic to your website and to give users something to do when they get there.  We all love playing with tools and they can be used as a starting for a conversation around your products and services.

You can find out more about the calculators visit:

http://www.speedieconsulting.co.uk/fc/

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An article in the latest IFAOnline says that mortgage brokers should diversify if they want to survive….

Paul Rignall, mortgage manager at Positive Solutions, says firms need to increase the value of their business by offering complimentary services and advice.

“Over the last few years advisers may have been focusing purely on the mortgage deal, but they now need to look at the wider issues that surround it,” says Rignall.

“We know that the population generally is underinsured, so advisers need to get back to basics, making sure that the public is aware of why insurance such as life cover is necessary not just to safeguard the mortgage, but to cover the family as well.”

I couldn’t agree more, yet most brokers will not think to add these products and services to their current website and promote that.  It is much easier and lower cost proposition to drive clients and prospects to a single web baseddestination with multiple product offerings and information.

Mortgage and Insurance brokers need to diversify yes, but embrace and use technology to do it

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• July 11, 2008 -- Top Article Marketing Tips For Insurance And Mortgage Brokers
• June 23, 2008 -- Attract new clients
• July 25, 2008 -- Where can I find good affiliate programmes?
• July 10, 2008 -- Can A Broker Really Benefit From Using An Aggregator Service?

We are always talking about the importance of Web Content and in the main this has been about static written content that is beneficial to the user and the the search engines. We wanted to share with you a few more tools out there to create some other forms of content that can use used to:

• Inform and educate your customers
• Attract news customers
• Improve your web rankings

One of the new ways to create this kind of content is by using Web Video.  Here are a couple of tools that we have found that could allow you to create some good content.

Webinaria

http://www.webinaria.com

Webinaria is a great site and tool that allows you to create and promote screen capture videos. You don’t need to worry about camera setup or evening owning a camera, the software does it all.

Why not use it to create help videos for problem areas of your website or application processes.

Why not use it to create tutorials

It is a great free tools to add unique content to your website

BrowserShots

http://www.browsershots.org

Browesershots allows you to create good quality screenshots of your web pages so you can add then to create a tutorial or FAQs or even a step by step process.

Survey Monkey

http://www.surveymonkey.com/

Use Survey Monkey to create polls and surveys to get feedback from your customers, which can allow you to create new product or services or to create marketing materials or press releases.

Hopefully these three tools will give you some ideas to add more finance content to your websites.

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• September 17, 2008 -- Stuck looking at a blank piece of paper?
• September 2, 2008 -- New Website Content Service Launched
• June 8, 2008 -- How to become an Authority Site on Google

One of the things we decided to do this year was focus on our content provision.  While the article side of the business is going very well, we decided to branch out and provide some interactive tools to clients that were straight out of the box.

We are in the final throes of launching a set of javascript calculators that provide simple cut and paste code so Finance and Insurance websites can add these to their websites and have more user interaction.

I think these are going to be a great addition to any website and allowing companies to full brand them so they look like there own.  You won’t even have to accredit us with them.

I am hoping these will be live by the end of this month when we will be launching a multiple marketing strategy which I am excited about as we always talk about doing on but never get round to it.

Sound familiar?

I’ll be sharing the results of the marketing here and maybe even provide a blueprint - If it is as successful as we think.

We will also be upgrading our ImportCSV plugin for Wordpress to a fully paid for product.  The new version will allow anyone to add a huge amount of timestamped content to their websites, so you can import whole RSS feeds from Affiliate Programmes and drip feed them into a blog.   How cool is that?  SOme of these feeds can have thousands of products so you can have a lively looking blog with new content being added every day - automatically.

You can read more about the new plugin features here Import CSV Pro

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• July 23, 2008 -- New Blogging Tool Saves Time And Makes Money

There was an interssting little third page article in this months Netmag that was very interesting. Basically it provided 5 tips to help become an authority site in google.

Now one thing I loved about these tips is that 4 out of 5 of these tips were content related. I’m not going to reprint the whole thing here but they were:

1. Add intelligent and interesting content
2. Adding more pages to increase your search engine site saturation
3. Offer Industry News
4. Have various authors if you wan to get listed in google news as a news source

The last one was adding links but again this was linked to having good quality content that other sites want to link to.

If you want to have more chance of becoming an authority site in google and reap the extra benefits of traffic and ranking then adding more content seems to be the key.  If you can’t manage that content internally then drop us a line and we can provide you with a free finance content or insurance content analysis report and checklist on what content you should be adding to your website.

Related Posts

• September 2, 2008 -- New Website Content Service Launched
• June 23, 2008 -- Finance Content Tools