With margins and profits getting tighter, savvy Insurance marketers are now starting to divert funds from pay as you go type Internet Marketing spends such as Google Adwords and Yahoo Search to more sustainable online traffic techniques.
If you find yourselves in this position, what can you do to try and maintain web traffic levels while reducing your costs? Here are two ideas for you to implement in your business.
Article Marketing
Article marketing is still one of the best low costs ways to drive traffic to a website, position yourself an authority in your field and can give you multiple search engine rankings.
Writing article content around you secondary level keywords can elicit some quick rankings and traffic from Search engines. These articles only get submitted out to a few quality articles sites and a small list of niche article sites that you would need to build.
The articles need to be informative and not a sales pitch. You can then add in a small advertorial section with links to your products in a section called the resource or about the author box.
General Article Sites include:
www.ezinearticles.com
www.goarticles.com
www.buzzle.com
www.articledashboard.com
www.articlealley.com
In order to find a list of good quality niche sites, visit Google and carry out some searches for Article directories that include your major keywords.
For example:
Type these into Google….
insurance “article directory”
finance “article directory”
will bring up some good little sites that you can add articles to. But don’t just use Google, try Yahoo and MSN too, there could be some real goldmines in there too!
We suggest that you do not use the same content on your own site.
Niche Websites
Build a niche website around one of your main products. In this way you can drive as second site up the rankings. Using Wordpress as a Content Management system allows you to deploy a good quality, low cost website that is easy to manage and update.
Also being a focussed site allows the search engines to easily rank this type of website.
Using Wordpress gives you lots of flexibility and allows you to crate a site that is search engine friendly, can allow visitors to leave comments and allows you to syndicate your site content via RSS.
Wordpress also has lots of free or low cost “plugins” that allow you to build a sitemap to automatically update the major search engines when you publish content, you can add social marketing functionality to allow users to hare your content on the major social sites such as Facebook and Myspace.
It also comes with a huge community of designers who have built free and low cost templates so you can have a design made for you or pull a free version off the shelf.
Both these techniques can allow you in the short to medium term to divert some of your marketing spend from Advertising spend in order to build activity that works for you continually not just on a one off. With articles and niche sites, you are building Internet assets for your business.