There was an interssting little third page article in this months Netmag that was very interesting. Basically it provided 5 tips to help become an authority site in google.
Now one thing I loved about these tips is that 4 out of 5 of these tips were content related. I’m not going to reprint the whole thing here but they were:
- Add intelligent and interesting content
- Adding more pages to increase your search engine site saturation
- Offer Industry News
- Have various authors if you wan to get listed in google news as a news source
The last one was adding links but again this was linked to having good quality content that other sites want to link to.
If you want to have more chance of becoming an authority site in google and reap the extra benefits of traffic and ranking then adding more content seems to be the key. If you can’t manage that content internally then drop us a line and we can provide you with a free finance content or insurance content analysis report and checklist on what content you should be adding to your website.