Insurance and Finance Marketing

You understand the need for web content but maybe you find it difficult to:

a. Find the time to write
b. Find topics to write about

Here are a few ideas to help you get the creative juices flowing.

Use your social network

Ask questions on LinkedIn or Yahoo Answers to evoke some feedback. Ask questions around your niche or topic of interest. In this way you can then incorporate other opinions and you may get ideas back that you never thought about

NewsNow

NewsNow is a news service aggregator which allows you to search hundreds of worldwide news feeds in one place! They have a great archive of news too, so why not carry out some keyword searches to find out what is happening in your industry or dig through the archives to find some little gems you could use as the basis of an article or story. Stories tend to be very seasonal so look at stuff from the same time last year and you could get some useful ideas to pan for the rest of the year.

Blogs

Look at other people’s blogs either by visiting or using their RSS feeds to find out what is going on in your industry.

There are just three ideas. I have also shared three more ideas on my other blog that you could use for your business too:

http://www.jayblogger.com/need-content-but-not-sure-what-to-write-about/

This should give you plenty of ideas for web content and free up time so you spend it writing rather than thinking.

Related Posts

• June 23, 2008 -- Finance Content Tools
• June 9, 2008 -- Web Content is key says Guardian Newspaper Article

We are nearing the launch of what will become one of the flagship products of Speedie Consulting. We have been working hard on creating a hands free email newsletter system for Insurance Brokers, Mortgage brokers and IFAs.

The system will allow any registered company to receive and deliver a monthly HTML Email newsletter to their clients.

The system also allows you too:

• communicate with your existing client base on a monthly basis
• educate them so that they are able to make better informed decisions
• generate new business leads
• build a targeted audience
• ability to cross sell
• provide an easy system built into the email for clients to request more information

You don’t have to lift a finger other than send a note out to your list to say the newsletter is ready! We provide all the content, the design and include your logos and cotact details.  We also have a intuitive form that will send you and only you enquiries via email form your customers.

As it is HTML you will be able to create a permanent archive so the newsletter will work for you all the time you are registered with us.

If you would like more information as this becomes available please send me a quick email at jason@speediepr.co.uk with “Insurance Newsletters” in the Title.  It is not just Insurance Brokers though, we will have Mortgage based and IFA based newsletters too!

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IFAonline today announces that Leadpoint, the Lead generation company are offering clients a free webpage to help them to engage with customers online.  Now while this is a good step in the right direction, i.e. if you do not have a web presence at all then why not get one.  When you speak to people you can point them at the web page and it could be a good place to list your contact details.  Think of it as a large business card.

However, if you want to attract new business from the major search engines then you need to really think about adding several more pages on content to get the site or page ranked.  Without content and more pages, these free pages will not get picked up.

If you are looking to get more business form the web then you should really think about building your own website and providing totally original and useful information.

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In a news story in todays Guardian Explainer section says that google uses a site’s content to determine its ranking. Now most of us have known this for a while but it nice to get a friendly reminder now and again. Here is the article…

http://www.guardian.co.uk/media/2008/jun/09/searchengines.internet

Google uses more than 200 assessments of a site’s content to determine the order of search results and the exact algorithms are a secret - just as they are with Yahoo and Microsoft’s search tools.

Is your content allowing Google and the other search engines to assess your site properly. One of the major assessments is having a regularly updated site with fresh new content, this is one reason that the search engines love blogs.

Did you know that Speedie Consultants power several blogs for clients? If you are in Finance or Insurance and you would like to have a blog but just don’t have time then why not get in touch. We have a lot of experience of running low cost, high quality traffic blogs.

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• September 17, 2008 -- Stuck looking at a blank piece of paper?