With the credit crunch really starting to bite mortgage and insurance brokers, as well as IFAs, brokers are trying to diversify into other product areas in order to generate income.
One of the best ways to easily announce a new product range or service is via email. It is low cost, quick and can be very rewarding if the right message goes out.
But the best message in the world is worthless if you don’t have anyone to send it out too.
So do you have a database of client email addresses?
In fact I bet you do and I bet you have several spread across the office on different Computers or broker systems. Take some time out to look at what data you hold in different locations and try and build a single list of all your existing customers.
Create processes to start capturing the email addresses of everyone that contacts you via phone, email, post, or even walks in through the door.
Incentivise clients and prospects to give you their email address. This could in the form of a free gift:
- An email course
- A downloadable Guide
- A Free Web or Teleseminar
If you have an office, why not have a free prize, have small cards next to a fish bowl and get walk-ins to write their email address on a piece of card and drop it in the box.
Contact other partners you work with and see if they have a mailing list? Offer one off mailing to that list to attract them or offer them your free gift in exchange for their email address.
As business gets more and more difficult, using email and autoresponder technology to produce and operate low cost, automated systems is a great way to attract new business and to offer new products and services to your existing customers. This creates new revenue streams for your business with a small outlay.