Global Reviews, the customer experience benchmarking company, asked thousands of consumers what they are looking for online, from a variety of Finance and Insurance providers.
Their study found that 53% of consumers say that they currently research their home insurance online, with 47% saying that they are extremely likely to purchase through the Internet in the future.
Global Reviews also looked at the leading websites across the industry to create a benchmark of best practice against which they assessed under various categories including ease of use, information available to prospective customers, customer support, application processes, overall content and the quality of the online tools.
This research shows that consumers are very comfortable quoting and buying online when it comes to their finance and insurance purchases. Providing these types of facilities on your own company website is a very good way to tap into this growing market.