Just a quick tip. Make sure your RSS feed , be it your Blog or news feed has a good keyword rich title and description.
Why?
Because RSS search engines use the titles and descriptions to help sort and rank a feed. Make sure it has 3 or 4 of your major search phrases in both.
Here is a list of some 200 odd RSS directories and Search Engines to submit your feed too.
http://www.masternewmedia.org/rss/top55/
Submitting your feed is a great way to gain additional exposure for your posts or news and will drive you more traffic.