I have been asked this question three times already this week by new coaching clients. They want to know where to find Affiliate Programmes that they can join and promote on their websites.
Now this is knowledge that I have assumed people would know up until this point but clearly not. So this brief article will give you some idea where to hunt out those all important relevant Affiliate Programmes.
Brokers seem to be trying to find new and different ways to increase their revenue streams due to the pressures in the current market climate. Hopefully, by adopting some of the online options available, they will be built into a sustained model, and not used as a knee jerk reaction to the markets. Used online, in newsletters, on blogs, and mini sites, affiliate marketing can be a very powerful technique and a good income earner.
In term of finding programmes for IFAs, insurance and mortgage brokers, it may be that you are looking for a travel insurance offer or maybe you are a commercial broker and want to offer some personal lines to your email list. Using an affiliate relationship online is a good way to test the water without too much effort. If you have a good level of response to your mailing you may want to explore different more direct options.
Most affiliate networks will have access to proven email creatives if you ask for it, which you can then just send out to your list.
Affiliate Networks
There are several large Affiliate network companies that manage Affiliate Programmes on behalf of their clients. There are lots of different networks out there but in the main there are probably 10 or so in the UK that are useful to finding Affiliate deals suitable for your business.
Commission Junction (Worldwide)
Tradedoubler (European)
Buy.at (UK)
AffiliateWindow (UK)
DGM (UK and AUS)
OMGUK (UK Finance Programmes)
Affiliatefuture (UK)
In House Programmes
You can also look at websites that you would like to work with and see if they have their own Affiliate Programme. Most will have a link somewhere on their site for “Resellers” or “Affiliates”. If not, drop them an email to see if they have a Programme you could join. If they don’t, move on and find someone else.
You could also try searching in Google or using one of the many Affiliate Programme directory sites such as:
www.associateprograms.com/directory
www.affiliatescout.com
www.top-affiliate.com
www.affiliatefirst.com/uk
www.affiliate-scheme.co.uk
To find out more about a Programme before you signup you may be able to find some comments by searching in Google or ask questions at an Affiliate forum. In the UK there is really only one affiliate forum worth mentioning:
Are there any good brands out there that I can use?
Some good quality Brand names have programmes including:
ASDA Finance, Budget Insurance, Esure, Credit Expert, Halifax, NatWest, Norwich Union, RBS, More Th>n, HSBC, MBNA and many many more….
Affiliate Product Ideas for Brokers to Use
Personal Loans - Alliance and Leicester
Credit Cards – Capital One, MBNA, RBS, Halifax, Barclaycard
Utility Switching – Uswitch, SimplySwitch
Current Accounts – HSBC, Alliance and Leicester, Barclays, The One Account
Savings Accounts - HSBC
Business Accounts – NatWest, HSBC, Direct Line, SimplyBusiness
European Mortgages - Barclays