Build a niche website around one of your main products. In this way you can drive as second site up the rankings. Using WordPress as a Content Management system allows you to deploy a good quality, low cost website that is easy to manage and update.
Also being a focussed site allows the search engines to easily rank for one particular product. Maybe it is a small niche insurance product such as 4×4 Insurance or Modified cars.
Using WordPress gives you lots of flexibility and allows you to create a site that is search engine friendly, can allow visitors to leave comments and allows you to syndicate your site content via RSS.
WordPress also has lots of free or low cost “plugins” that allow you to build a sitemap to automatically update the major search engines when you publish content, you can add social marketing functionality to allow users to hare your content on the major social sites such as Facebook and Myspace.
It also comes with a huge community of designers who have built free and low cost templates so you can have a design made for you or pull a free version off the shelf.
This technique can allow you in the short to medium term to divert some of your marketing spend or reduce your advertising costs in order to build activity that works for you continually not just on a one off basis.
With mini niche sites, you are building Internet assets for your business.
We now offer a fully hands free solution to create and manage mini sites for your business. Find out more here: Mini Sites
About Jason Hulott
