Carfinance247.co.uk reveals how 86% of Brits shun mobile devices when applying for finance

While mobile banking and contactless payments are hot topics now, surprising data from car finance and dealer specialist carfinance247.co.uk reveals that only 14% of people would actually feel comfortable applying for finance via a mobile device.

An independent study asked: “Would you feel comfortable applying for car finance via a mobile device such as an iPad, mobile phone etc?”

  • of the 14% of respondents who would apply for car finance this way, females are less likely to apply (9%) than males (16%);
  • more than a quarter (27%) of those who said “yes” earn over £40,000 a year;
  • those in the age bands 18-29 and 30-39 were most likely to use a mobile device for a finance application – double the amount of those in the 40-49 age group;
  • 100% of those in the 60+ age group said they would not use a mobile device to apply for finance;
  • 57% of all those questioned said they felt that mobile devices aren’t secure;
  • 20% more of people in the 60+ age group were most concerned by security issues, compared to those in the age groups 18-29 and 30-39.

Louis Rix, Director at Carfinance247.co.uk, says: “It is surprising that with current technology being so advanced that people are still wary of applying for finance using a mobile device.

“Our customers can rest assured that however they access our service, whether from a PC or while on the go, their details will be very secure. We always put our customers’ interests first and having a robust system is key to this.”

*Independent research of 200 people carried out in October 2012 on behalf of Carfinance247.co.uk by Usurv.

About Jason Hulott

Jason Hulott is Director at Internet Marketing Specialists, Speedie Consulting offering SEO, copy writing, PR, guest posts, blog posts, link building, affiliate marketing and other activities to enhance your online presence.

Speak Your Mind

*