SpeedieConsulting

Web content is one of those things that we all can add to our website, but then what? Simply adding content is not enough. You need to make sure:

• it is keyword rich;
• worth reading;
• easy to read;
• you give people more than one way to find it;
• you need to link to it;
• you need to syndicate it;

If JFK was a internet marketer he would say something like “Ask not what your content can do for you, but rather what you can do for your content!”

With that firmly in mind here are a few ways to get the most out of your content:

Link to it.

This really is a no brainer but if you don’t link to it, how will people find it?   Add links to it from other articles you have written, link to it from your main website.  Add links to it on your blog or social profiles, status updates, there are  huge number of ways to get links to it.

Recycle it.

Can you use it in a free downlodable report or the basis of one?  Can you turn it into a video or presentation which can thenm be updaoed to scribd.com or slideshare.net?  Use a service such as odiogo.com and turn the content into an audio stream automatically.

Support it.

Keep it up to date, change it around, create followups over time and then link back to the original. Do you get asked questions about something in the article? – then update it with a reply.  Obviously this works well on blog posts.

Syndicate it.

Get your content out there. Submit it to Article websites, blog sites, post it on relevant forums, write guest blog posts for other sites.