Facebook lead ads and integrating with your current CRM system

By Jason Hulott | Articles

Facebook ads can be a great way to drive relevant niche leads to your business. In fact, it is something we are using a lot right now. One potential upside is being able to send the leads automatically from Facebook into a CRM system or onto a mail list so you can follow up with enquiries.

Enter Leadsbridge

You can now use Leadsbridge to tie the physical lead delivery from Facebook into your CRM system to make it easier to contact as soon as they show an interest and then follow up etc…

Otherwise the only way to get to your leads will be via manual download so if you are not sure when a lead will be delivered you will have to keep checking.  Not the best way to improve conversion.

We offer a full strategy, setup and management facility, automating leads directly into your CRM into Leadsbridge.

Lead Targeting Options

With over 200 targetable characteristics, you can find and advertise to your target audience in a number of ways.

  • Direct Lead Ads
  • Lookalike Audiences
  • Customer Audiences
  • Retargetting Ads

Do make sure you install the Facebook tracking pixel to give you a much broader range of options to reach your target audience.

Supporting Renewals

At renewal time you can upload your customer database to reach and offer your clients promotions to get them to renew. In this way you can use a more immediate and easier to track method of advertising and chasing up renewal business.

It will connect the customer email addresses you have with those Facebook accounts that use the same email address.  This means you can be sure to get your brand and renewal notice advertising in front of the right people at the right time.

READ  Building your own traffic network

Can we help?

To find out how you can use Facebook advertising in your business, please get in touch. We specialise in insurance and finance companies and have lots of client experience using Facebook to drive leads, build audiences, promote content and much more.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.