SEO is something that you have probably encountered already if you have a company website set up. If you want to appear in the search engines when people search for specific keywords then it is important that you do not ignore SEO. But how do you go about implementing it?
There are some factors of SEO for which you may want to hire a web design company to help you out because they are quite technical. However, when it comes to on-page SEO you can typically carry out most of the necessary steps yourself.
Keyword rich meta titles
The meta titles are one of the most important places to use your main keywords. These are generally the titles of your pages, but ask your designer if you are unsure where they are located.
Do not go crazy and start filling them up with lots of different keywords, but just make sure that your keyword is used somewhere in the title and this may well help to give your SEO a boost.
Use keywords in H1 titles
H1 titles are the main headings on a page, and again ask your designer if you want some help in identifying where to use them. The same principles apply as for the meta titles, and you want to try to use your keyword once in these titles to improve your on-page SEO.
You may also want to try and get your keyword into H2 and H3 titles, but do not go overboard and only use your keyword where it fits naturally.
Use keywords naturally throughout content
As well as using your keywords in your titles, try to use them naturally throughout the content. Do not force them in anywhere as this may start to look and sound unnatural, but just use them where they naturally fit.
Alt tags in images
When you use images on your pages, these do not have any SEO benefits because the search engines cannot read the information that they contain.
However, to ensure that your images give you an SEO boost as well, make sure that you add keyword-rich alt tags to them. Just mentioning your main keyword for the page in the alt tags may well help you to get some SEO benefits.
Links are important for effective SEO, and it may be a good idea for you to link to other pages in your website using hyperlinked text. If you can, try to ensure that this text comprises of a relevant keyword.
Use keywords in the URL
When you create a new page for your website or blog, it may be a good idea to ensure that the URL for the page contains a relevant keyword somewhere. With some websites it is easy to alter the URL, but if you do not know how to go about this then ask your designer and they should be able to help you out.