SpeedieConsulting

Building links is one of the major cornerstones of any SEO or internet marketing campaigns. Now, there are a hundred and one different ways to build links but most services out there will offer you an automated solution that sounds great because you don’t have to do anything.

And therein lays the first problem. Most automated link building solutions are not that clever and will not give you exactly what you need. Add to the fact that most of these services will leave a footprint a mile wide for anyone to see that this is not natural link building. Plus they will only tend to focus on one or two methods of linking building. If that method falls out of favour, your site will drop lower in the rankings not climb higher.

What’s the alternative?

The main alternative is to adopt some form of human intervention, which means do some of this stuff yourself or get someone to do it for you. In order to do this you need to understand that link building like most things in life is about mitigating the risk and keeping all your eggs evenly placed around lots of different baskets.

Some of the methods you can employ include:

• Article Syndication
• Press Syndication
• Directory Submissions
• Buy Links (not advised but needs to be mentioned)
• Forum Posts
• Link Exchanges
• Blog Posting
• Social Profiles
• Web 2.0
• Web Video
• Podcasting

And within each of these methods are a whole bunch of specific sub methods relevant to each one.

So as you can see there could be a lot of work here for someone to do for you.

We would suggest that you pick four or five of the above areas and start (slowly) increasing activity in these areas. Yes you can go out and “buy” hundreds if not thousands of links but why run the risk of being penalised – and on top of that link buying is against most T&Cs of the bigger search engines (not that they currently do much about it)

If you are interested in having a strategy developed for you then why not get in touch via our contact form. If however, you feel you want to take this stuff on yourself but just really need help identifying link opportunities yourself you should look at a newly launched service called BackLinkAgent. It is not an automated tool but will easily help you find relevant linking opportunities for you to exploit.

You can read more about it here: BackLinkAgent