Insights February 2010

Welcome to the February issue of Insights – Online Marketing ideas for Insurance and Mortgage Brokers. In this issue, we will be looking at:

How to automate and maximise your marketing with email autoresponders

Small to medium sized businesses have a hard time being consistent and maximising their marketing. One technical solution that I want to introduce to you today is the autoresponder. We have talked about autoresponders before:

Educating site visitors with multi part email courses
http://www.speedieconsulting.co.uk/educating-site-visitors-with-multi-part-email-courses/

Building your Email Contact List
http://www.speedieconsulting.co.uk/building-your-email-contact-list/

How would you like to have an extra pair of hands to help handle your incoming enquiries?
http://www.speedieconsulting.co.uk/how-would-you-like-to-have-an-extra-pair-of-hands-to-help-handle-your-incoming-enquiries/

Using Autoresponders in your Business
http://www.speedieconsulting.co.uk/using-autoresponders-in-your-business/

Why not take a few minutes to have a quick scan through these articles.

Now while you can now see the benefits of running autoresponders, it can be difficult to come up with a course idea and then actually write the thing, and get it out there. We recently released a set of niche insurance 5 day courses delivered in to you in Microsoft Word so you just need to add some bits about your company and away you go. In this way, you get the benefit of having some of the work done for you.

As a way of case studies, one client we run a full service for, i.e. we write, produce and run the whole thing for them, adds around 30 new subscribers a week. Another larger client had over 70,000 people run through their course over the course of a year. And this was done automatically, educated customers and turned them into buyers by sending them information and marketing messages.

You will have already experienced our Autoresponder when you signed up for our newsletter or to see a really powerful one, visit www.insurance-marketing.co.uk where you can sign up for a 52 week course, and it is all delivered automatically. Hopefully this will give you an idea as to the real power of this solution. Stat using autoresponders in your business to put your marketing communication on autopilot

Earning Opportunities
We are working with a number of large clients that are looking for affiliates to help promote their own products and pay you for any sales. We have a range of product offering available including General Insurance, Niche Insurance (such as Gadget Insurance, Home Emergency Cover) and Business Insurance. We also have a loan and prepaid MasterCard offering which is going very well and is a good passive income stream.

If you want us to talk to you about any of these offers, or to give you some idea of how to squeeze more revenue out of your client base please get in touch.

Affiliate Consultancy
If you already run an affiliate programme or are looking at starting one then get in touch , we have a range of solutions and expertise then can be brought to bear to really get your programme making the kind of sale it should do. If you are thinking about launching a programme and are in the early development or idea stage then get in touch. We can help explain all the different options available to you.

Join us on Facebook
We have created a small following on Facebook under our Fan Page for Insurance Marketing. Why not stop by and become a fan and share in your offers and also network with other insurance and finance brokers.
Visit:
http://www.facebook.com/pages/Internet-Marketing-for-Insurance-Brokers/23334811463

About Jason Hulott

Jason started playing with HTML and building websites in 1996 and as the web has grown, so has his knowledge on all things internet-related - when it comes to marketing online, there isn’t much that Jason does not know!

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