Welcome to the November issue of Insights – Online Marketing ideas for Insurance and Mortgage Brokers. In this issue we will be looking at:
Do you have multiple projects on the go that you really never get round to doing? Does your marketing efforts online look disparate and half baked because you get 5 minutes a week to look at this stuff and then it never seems to get finished.
Whatever techniques you employ, you will need to do those consistently for them to have the major impact you want them to. The second key is focus. Pick 2 or 3 techniques and build them into your routine so they become consistent, then and only then going looking for new ideas.
How about writing articles? Articles can be uploaded onto your website, posted to your blog, syndicated across the web or even posted to your social media profiles. This is one technique that can be used in multiple ways.
Talking of blogs, if you set up your blog correctly, you can automatically update all of your social media sites (Facebook, Twitter, LinkedIn and more…) each time you add a blog post. Saving you a huge amount of time but maximising the effort.
TwitPress – http://wordpress.org/extend/plugins/twitpress/
Ping.FM – http://ping.fm/
SocialOoomph – http://www.socialoomph.com/
Facebook Fan Pages – http://whyfacebook.com/2008/03/05/on-facebook-profiles-are-personal-pages-are-for-business/
Linking Facebook and Twitter – http://www.ajvaynerchuk.com/how-to-link-twitter-to-facebook-a-twitter-tutorial/
Lining your LinkedIn and Facebook page – http://www.facebook.com/apps/application.php?id=6394109615
2010 should also be the year for a spring clean making sure your site is up to date and accurate. Check to make sure all the links are working. Refresh your copy if legislation has changed.
Check all your social media profiles to make sure they are consistent and up to date. Where possible make sure you add links to your business website.
It is also a good time to learn and embrace new techniques.
Finding a structure that works for you
As a way to focus the mind, I have created a free PDF which gives you two suggested structures for your web business. Now these are by no means exclusive, you can make your business web presence structure any way you like but this should give you some ideas to get you started.
Download it here: www.speedieconsulting.co.uk/Docs/InternetMarketingStrategyBlueprint.pdf
If you find you want to take advantage of this but really do not know where to start drop us a line.
What our customers think?
“Speedie Consulting are more a business partner than an agency. Their understanding of both insurance and e-marketing make them a rare breed. A real can do attitude runs through the heart of the business and I would strongly recommend them to anyone.”
Head of Channel and Product Development
Coming Soon: Affiliate Marketing Network
We are working hard on putting the final touches to our own finance and insurance affiliate network. The aim is to give smaller brokers and companies the ability to run their own affiliate campaigns with little cost. It will also give them big exposure for their company. There will be a range of options for them to attract more business.
Coming Soon: Insurance Marketing Radio
We are also putting the final touches on the intros for our new radio show. We are finding it increasingly difficult to write the sort of blog posts we really want to. Too many clients and not enough time! So we have decided to run a podcast instead, so within the next few days you will see links to our blog radio show. We are hoping to run this once a week but it might be a bit haphazard to start with as we get used to the technology