Insights November 2009

By Jason Hulott

Welcome to the November issue of Insights – Online Marketing ideas for Insurance and Mortgage Brokers. In this issue we will be looking at:

Is 2010 the year of the Internet for your business?
With many companies planning their marketing for 2010, now is a great time to look at your Web presence.

Do you have multiple projects on the go that you really never get round to doing? Does your marketing efforts online look disparate and half baked because you get 5 minutes a week to look at this stuff and then it never seems to get finished.

The keys to any successful Internet marketing campaign is consistency and focus.

Whatever techniques you employ, you will need to do those consistently for them to have the major impact you want them to. The second key is focus. Pick 2 or 3 techniques and build them into your routine so they become consistent, then and only then going looking for new ideas.

Need some ideas?

How about writing articles? Articles can be uploaded onto your website, posted to your blog, syndicated across the web or even posted to your social media profiles. This is one technique that can be used in multiple ways.

Talking of blogs, if you set up your blog correctly, you can automatically update all of your social media sites (Facebook, Twitter, LinkedIn and more…) each time you add a blog post. Saving you a huge amount of time but maximising the effort.

In that way, once setup, you no longer have to remember to send out tweets or upload status updates on your social media sites when you make a post.

Thinking of ways to get the biggest bang for your buck usually involves finding a way to automate processes.

Here are some useful resources:

TwitPress –
Ping.FM –
SocialOoomph –
Facebook Fan Pages –
Linking Facebook and Twitter –
Lining your LinkedIn and Facebook page –

2010 should also be the year for a spring clean making sure your site is up to date and accurate. Check to make sure all the links are working. Refresh your copy if legislation has changed.

Check all your social media profiles to make sure they are consistent and up to date. Where possible make sure you add links to your business website.

It is also a good time to learn and embrace new techniques.

  • Video Marketing
  • Social Marketing
  • Affiliate Marketing
  • Email Marketing

Finding a structure that works for you
As a way to focus the mind, I have created a free PDF which gives you two suggested structures for your web business. Now these are by no means exclusive, you can make your business web presence structure any way you like but this should give you some ideas to get you started.

Download it here:

If you find you want to take advantage of this but really do not know where to start drop us a line.

What our customers think?

“Speedie Consulting are more a business partner than an agency. Their understanding of both insurance and e-marketing make them a rare breed. A real can do attitude runs through the heart of the business and I would strongly recommend them to anyone.”

Stephen Ebbett
Head of Channel and Product Development
Assurant Solutions

Coming Soon: Affiliate Marketing Network
We are working hard on putting the final touches to our own finance and insurance affiliate network. The aim is to give smaller brokers and companies the ability to run their own affiliate campaigns with little cost. It will also give them big exposure for their company. There will be a range of options for them to attract more business.

Coming Soon: Insurance Marketing Radio
We are also putting the final touches on the intros for our new radio show. We are finding it increasingly difficult to write the sort of blog posts we really want to. Too many clients and not enough time! So we have decided to run a podcast instead, so within the next few days you will see links to our blog radio show. We are hoping to run this once a week but it might be a bit haphazard to start with as we get used to the technology


About the Author

Jason Hulott is Business Development Director at Internet Marketing Specialists, Speedie Consultants. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.