Are you running an affiliate programme?
Do all your landing pages replicate your main website?
If they do you could have lots of leaks and lots of leaks could be costing you lots of money.
What do I mean?
Well as affiliates we want to make sure the landing pages gives us the best opportunity to earn a commission, after all that what affiliates are in business for.
So having:
- untrackable phone numbers
- links to news and article sections
- links to other products that don’t generate affiliate commissions
could be really hampering your efforts to attract good quality affiliates and switching off your current affiliates. As much as possible you need to plug the gaps. That said if you can’t plug them at least put them out of the way or reduce the size of them so the main focus is the affiliate sale.
The same can be said for your own PPC campaign landing pages. You are spending the money to attract these visitors, you want them on your buy pages, not zipping around the site.
Why not take some time out and “optimise” your affiliate and ppc landing pages. A simple vistop you these camapigns could mean the difference between profit and loss.
About Jason Hulott
