Car insurance is the most popular insurance product bought online reveals new research* from internet marketing specialists Speedie Consultants. The study of people’s insurance buying habits showed that 60% buy their motor insurance online.
When asked: “What products do you buy online” the responses were:
The research by also revealed that:
Jason Hulott, Director from Speedie Consultants says: “With all focus on car insurance sales, it is easy to see why sitting at the top of a search engine for this term can be expensive to achieve but clearly highly rewarding and we see this continuing.
“What was surprising is that when it came to home and travel insurance – again easy products to buy online – the numbers were low. Only 29% of people bought their home insurance online and less than 20% bought their travel insurance online.
“There is clearly huge scope for insurance companies to attack these products – certainly, those that manage to convert online browsers into customers would have hit a goldmine.”
*Independent study commissioned by Speedie Consultants using Usurv.com, 01.02.13