I am going to carrying out a series of case studies on pay per click advertising against various other forms of Internet Marketing. The first exercise will involve article marketing, which a service we offer to our clients with the main aim is being to drive them inbound links to their sites.
What we have found however, is that they have also driven substantial amounts of traffic in their own right. So we have analysed the data from a few of our clients with their permission and I want to share the results to see if you should be marketing online with articles.
If you are using PPC you may wish to consider switching some of that budget to article marketing as you will be surprised by the results.
Firstly, I would say that we use pay per click as part of our marketing strategy but in recent months we have found the quality both poor, and even worse, more expensive.
Client #1
We have a mortgage client who we provided a range of articles to during 2008*. On average each article generated 391 views and each article generated 33 click throughs to the client’s site. The cost of these clicks on a pay per click basis would be £66. (Average mortgage term cost with Google £2 per click) The article cost was £25.
Client #2
We have an insurance client who we provided a range of articles to during 2008*. On average each article generated 552 views and each article generated 92 click throughs to the client’s site. The cost of these clicks on a pay per click basis would be £230. (Average client term cost with Google would be £2.50 per click) The article cost was £25.
As you can see, the first client received 264% more value for money with their articles and the second client received a staggering 920% more value for money. They saved themselves £205. The figures used are from just a single article directory and what’s more, the stats are only provided up to the end of the year. The articles will continue to drive clicks as long as the site is live so the click volumes will now only ever increase.
Would you like to be receiving this kind of ROI on your spend. Why not talk to us about how we can help drive you traffic and boost your search engine rankings using Article Marketing.
* All statistics are taken from a single article directory. We currently submit to over 100 different sources.
About Jason Hulott
