Blog Marketing
Most companies still do not have a blog solution for their business and those that do may not realise the importance of blog marketing and good, unique blog content.
But first of all, what is a blog?
Blogs are basically an online content management system that allows users to post content in a time-stamped basis, so, in effect, it looks like a diary.
The benefits of this are:
- a blog will show that your site is being updated regularly and this is one thing that search engines love – regular content being added to a website;
- a blog also allows you to run a community online as your visitors will be able to comment on your blog posts and develop a rapport with you;
- blog content has some great syndication and notification facilities to spread the word about your content automatically, so you can get content showing up in the search engines in a matter of days – not weeks or months.
Simple to manage
The advantages of having a blog for your business means it is simple for anyone within the business to add content to the site.
Easy to add content to – Non technical so once built, blog content can be uploaded easily. Your blog is as easy to manage as filling in a few boxes;
Search Engine friendly – Boost your traffic as the major search engines love blogs and blog content;
Syndication facilities – Drive more direct traffic and share your knowledge easily;
Community Tools – Easily create feedback loops and ability to start conversations with visitors on site;
Quick and easy to deploy – Blogs can be up and running in a few hours;
Low cost – The major blog platforms are free to install so there are no upfront software costs only installation and configuration fees;
Mini sites – Easy for use to create mini or micro sites focused on one product or service.
Blog marketing
Of course, like all online activities, blog marketing is important. If you don’t promote or market it, you will not maximise the potential of your efforts. We can show you how to market your blog by:
- setting up your blog to syndicate your blog content around the web;
- automatically share content with your social media profiles;
- batch upload blog content to automate your content delivery;
- automatically submit your content to a range of bookmarking sites.
Or, if you prefer, we can create your blog; write your blog copy; and manage your blog marketing activities, all at a reasonable price!
