Press Releases
Many companies are unaware of how beneficial issuing a press release (PR) can be and tend to avoid doing it as they:
- think it may be too expensive (not all pr companies are huge, city-based places which charge you £2,000 a month as a ‘retainer’!);
- cannot see the wide-reaching benefits of good PR, nor how much longetivity it can potentially have;
- do not really understand the concept.
However, press releases are a good, traditional way to:
- build brand and service awareness;
- build trust between you and the public (good, newsworthy PR will be picked up by journalists. After a while, the journalists will start coming to you for quotes, so your company is then seen as an authority in your particular area);
- drive traffic back to your website via online PR links.
It’s amazing how just one bit of PR can do all those things as simply as that – and it doesn’t have to cost a lot either!
Sounds too good to be true? – Case study
One client launched a Payday loans website on a Friday afternoon. This launch was pre-empted by a PR ‘comment’ on the industry a week beforehand and launch PR on the day. On the following Wednesday (less than a week after launch) our client’s service was mentioned very positively within the front page article of the Money Mail section of the Daily Mail national newspaper.
This article – which slammed banks charges and highlighted how payday loans could actually work out cheaper – was then reproduced all over the web – often with links back to our client’s website!
If our client had paid for that sort of positive endorsement and links back to his website, it would have run in to thousands of pounds! Luckily, he paid for just two bits of PR – much, much cheaper!
What our service can do
We have put a spin on traditional press releases and use both email and the internet to spread the word about your company wider than ever.
With over 1,000 direct press contacts available via email your press release gets into the hands of those that count. National, regional, local and trade finance and money writers are all ready to accept and use your press release.
In addition, we also syndicate your release online to press sites, release sites and newswires, giving you good quality links to your website from a range of site, and more importantly, it will drive direct traffic to your website.
We can also get you into Google news, usually with 48 hours.
Why our service works
Fast – Our email delivery means stories can simply be cut and pasted as required by journalists. We often have stories published online within an hour of distribution.
Comprehensive – email out to offline list of traditional press
Huge exposure – over 1,000 press contact directly and hundreds of thousands of readers via syndicated sites
Backlinks – press sites run these stories and add links back to your website, which in turns gives you a boost in your search engine rankings.
Whether you have a story you want issued or you want us to write and email out your PR, we can help. We are a small, highly effective business, which means that we can offer competitive rates. There are no retainer fees, no contracts to sign. Simply tell us what you want and we’ll quote accordingly.
And although our area of expertise is finance and insurance, other happy clients include builders, lingerie websites, vets, charities and many other trades.
