Build a Blog Training Day
Course objectives
This course will give you the hands on experience to develop a build a blog during the day. Then you will also be armed with the marketing skills to promote your business blog online.
You will be able to:
- Understand the importance of Blogging for your Business and why to build a blog
- Discover the different options for building a blog
- Register with a blogging solution to build a blog
- Setup a single account or multiple accounts depending on the number of businesses required
- Create your first blog post with links and images if necessary
- Implement a blog marketing strategy for promoting your blog online
- Learn what RSS Feeds are and how to maximise their use
- How to get the major search engines to find your Blog
- Notify the major search engines each time you write a new blog post – automatically
- Encourage and manage additional user content in the form of comments
- Apply other advanced marketing techniques to promote your blog online
Prerequisites
We would ask that all candidates have an interest or involvement in marketing a business online. Blogging involved writing so it would be advantageous if on the day you had some content ideas so you can create these posts during the course.

