SEO Training Day
Course objectives
This course will give you the knowledge and tools that are necessary to plan and carry out a Search Engine Optimisation plan on your website or websites.
The course is aimed at those who have either built their own website or have become responsible for the marketing of their website. By the end of the course, you will be able to make significant changes to your website to attract more traffic directly and via Search Engines. If you are a Web designer by trade, you will be able to optimise your client’s websites for them.
You will be able to:
- Identify your current marketing status online
- Create detailed lists of keywords relevant to your business
- Analyse Keywords and web copy to improve on page factors and make your web pages more attractive and relevant to Search Engines
- Explain the importance of SEO in your Marketing Strategy
- Find and eliminate the spider traps that stop your site being listed in the Major Search Engines
- Implement an easy to follow navigation system
- Use Meta Data and Titles to increase relevance
- Learn how to attract Search Engines to find and scrape your website quickly and completely.
- Discover the best strategy for Web Directory submissions
- Design and execute an effective link exchange strategy to drive traffic and enhance your online reputation
- Apply other advanced yet simple Link Building Techniques to drive more traffic and set yourself apart
Prerequisites
We would ask that all candidates have an interest or involvement in marketing a business online. While not a requirement, we would advise all delegates that the courses can be technical in places and having a simple understanding of HTML will be advantageous.
