SpeedieConsulting

Article marketing is one of the easiest, low cost ways to drive business, increase your exposure and increase your website traffic.

In essence, article marketing is simply a case of picking a topic and writing a 500 word or more article in a non salesy way. The idea is to provide the reader with information that they can use. If they like the way you write and like your style they can use you. This is the ultimate presell technique, give them something for nothing and let your article do the talking.

So, as an example you could write an article about saving money on your insurance premiums. Once written and spell checked (most important) you can then start the process of getting this article published. Online, you can simply visit loads of article sites that will list and publish your article for free.

But don’t fall into the trap of thinking more is better, there are services that will submit your article to 10,000 article sites. Now while this may seem like a good idea, it really is a waste of time and money. There is a list of the better article directories below and to be honest it is quick a small list.

Article directories offer you three main benefits:

1. They will attract direct traffic to them as the main ones are popular
2. They are used by other webmasters looking for site content and they could use one of your articles on their site and to do this they will have to give you a link back to your main website.
3. Some of these article sites are so popular they rank very highly in Google and your article could feature on search results page very quickly.

Article Directories

www.ezinearticles.com
www.articlealley.com
www.articledashboard.com
www.articlecity.com
www.goarticles.com

Here are a few more tips that we have used to really drive more people back to our website.

1. Write a useful article; don’t worry about making search engine friendly and worrying about number of keywords and all that. Make it useful and it will take of business for you.
2. You will be able to add a resource box on the article which is your chance to say who you are and what you do. A good way to drive traffic back to your site is if you have a long article, split it in two, post one part out the different places and tell people in your resource box that to get part two they have to visit your site.
3. Build your own Niche submission list. While we recommend the 5 site above, there could be other niche directories, websites or publications that accept article submissions. Try the publications that you receive each month. Do they accept submissions? Have a look in the news agents.
4. Be consistent – This is the tricky one as life and work usually kick in at some point. You need to try and establish a schedule to works. Will you send out one article per week, or one a month, whatever “your” schedule, try and stick with it.
5. Outsource – There are services which could prepare and submit articles on your behalf. You would just need to give them a list of topics each week or month and maybe even some quotes to drop into each one.

Article marketing is a good way for any business to drive leads, search rankings and traffic, mortgage and insurance brokers have a big advantage over the majority of current article writer in their space. They have experience, case studies and knowledge.

Look around the article marketing sites currently and most insurance articles are written by website owners, not brokers, looking to build leads and drive online sales to earn commissions. They use it, as it is low cost and works well for them.

Isn’t it about time you made the move to writing?  If you see the benefits of article marketing but just getting ther time to do it when why not drop us a line using our contact form.  We offer a wide range of web content and article marketing services.