Tracking and Reporting – Google Analytics

By Jason Hulott | Articles

One advantage of digital marketing is the ability to track and report on all activity. With this ability you can easily see where your traffic is coming from, what it is doing, and where it is going.

This allows you to:

  • understand how your marketing methods are working
  • understand how well your site is performing
  • make changes in real time.

But if your tracking is lacking (excuse the rhyme), this will become a very difficult thing to analyse.

We are finding more and more potential clients frustrated because they don’t know what is working and what isn’t. Using Google Analytics you can – once set up correctly – figure out as much as you will ever need to know about your site.

Using the data

But once you have set up goal tracking and conversion tracking, how can you use the data to your best advantage?

One hidden little gem within the Google Analytics community are ready dashboards that you can simply import into your Google Analytics.

You will see a link below to all of the dashboards you can import – there are a lot. We have also highlighted a few that are really useful to add.

Google Analytics Dashboards

https://analytics.google.com/analytics/gallery/?__s=2syqzzbvs8q8ucoiy2s8#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0/

Google Analytics New User Starter Bundle

https://analytics.google.com/analytics/gallery/?__s=2syqzzbvs8q8ucoiy2s8#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0%26_.viewId%3DbENJATfQRzGVtZkEWSqd6A/

Social Media Dashboard

https://analytics.google.com/analytics/gallery/?__s=2syqzzbvs8q8ucoiy2s8#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0%26_.term%3Dsocial%20media%26_.viewId%3DerNMqvwYQIWKDiA7dkHbJQ/

Content Analysis Dashboard

https://analytics.google.com/analytics/gallery/?__s=2syqzzbvs8q8ucoiy2s8#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0%26_.viewId%3DNERK546yQiWptGkae1-ihA/

Referral Traffic Dashboard

https://analytics.google.com/analytics/gallery/?__s=2syqzzbvs8q8ucoiy2s8#posts/search/%3F_.type%3DDASHBOARD%26_.start%3D0%26_.viewId%3Dx0Mu3lhwQ-ehFFE79bhufQ/

We hope this helps you to better understand what is happening on your site and will give you pointers on how to better optimise your digital marketing activity.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.