Once you have set up a LinkedIn profile and you are getting comfortable with how it works, one of the most important things you can do is to generate relevant content.
However, generating content can be hard work. Coming up with ideas and angles is not easy, even when you are an expert in your industry.
For that reason, there are a number of tools you can use within LinkedIn to help you to get ideas to generate content which will help you to engage with other professionals in your industry.
Answers
The Answers feature is one of the most important features of LinkedIn. Answers is a great way to find out answers to questions that you may have by directly contacting experts from around the world. But in addition to that you can use it as a way to get ideas for your content.
By searching through the questions posted in Answers, you can find out what people are asking in your industry, the sorts of things that they are unsure about, and where they would like more information. You can then use this to come up with articles, videos and presentations which answer the questions.
You can also ask your own questions and use the answers that you generate to come up with further content. You may find that lots of issues that you had not thought of are brought up by the answers you receive, and these can be excellent ways to come up with ideas.
Polls
The Polls application is another one of the important apps in LinkedIn which you can use to your advantage when it comes to content generation.
Using Polls, you can quickly carry out market research and answers to your questions right across your network and beyond.
The answers from a well thought-out poll, divided into different groups, can form the basis for a very interesting article or presentation to place on your profile and attract more visitors.
As long as the questions are relevant and the answers are interesting, you can present your findings in a number of ways and create different pieces of content based on one poll.
Another great thing about Polls is that LinkedIn allows you to easily share your poll across Facebook and Twitter, or to embed it on your website by simply pasting the code. This means you can take your content further and get it in front of even more potential customers.
Create engaging content for your profile
If you are having trouble coming up with ideas for your content in LinkedIn, make use of Answers and Polls. These are excellent tools, and they can really help you when it comes to thinking up good ideas for content which will enhance your standing on the professional social network. Alternatively, please feel free to get in touch with us.
About Jason Hulott
