I have been meaning to write this post for a while. It always amazes us how clients focus on getting one page one ranking for a chosen keyword then move on. They fail to realise that they could dominate a page of results. What would two results do for your web traffic, or three or even four results on page one of Google? Utilising different techniques, you can really clean up. Here is a screenshot of one of our campaigns for our own Holiday Property Insurance website, which is a testing ground for different methods.
On this page we have 4 listings showing:
Number 1 is the Site Itself
Number 4 is a Press Release
Number 6 is a Blog Post
Number 7 is a Press Release
Just out of interest and out of shot, Number 10 is an Article submission of ours too!
So really we have 50% of the listings on Page one of Google for this keyword.
As you can see, this is not rocket science either, it is just using simple promotional tools you should be using as part of your online marketing - Press Releases, Blog posts and Article Submissions, you can be adding a whole other level to your marketing.
If you need help with your marketing or want more exposure for your website, drop us a line using the contact form.
About Jason Hulott
