4 Affiliate Marketing Tips to Boost your Sales

By Jason Hulott | Affiliate Marketing

Most of us at some point will try and promote affiliate products and earn an income as it is portrayed as easy. Just cut and paste some link code or banners, add them to your site and sit back and wait for the cash to roll in. Sorry but real, successful affiliates will put a bit more work in than that. Here are 4 tips to really improve your Affiliate Income.

1. Write Your Own Adverts For Affiliate Products

There could be thousands of other people promoting the same product as you. Most of them will be lazy and use the copy given to them by the product owner. While this is a quick and easy way to add links to promote the product, you could be leaving lots of money on the table. Spend a short amount of time writing your own adverts.

BE WARNED : If you are promoting a finance or Insurance product – you will need to have this checked and signed off to ensure it is compliant!

2. Multiple Promotion Strategies!

Just adding banner to your website or adding a text link on your site to promote an affiliate program is really not going to cut the mustard. You need to think wider. Here are some thoughts:

  • Write an article and submit it to the article directories about the product
  • Write a product review and post it on your website
  • Write a blog post and submit it
  • Write a press release about the fact you now offer this srervice and submit it online
  • Submit Classified Ads around the product on Craigslist, Gumtree.com, and Vivastreet
  • Post a Marketplace listing on social networking sites
  • Write about it in your Newsletter
  • Send out a special mailing to your mailing list about the product
  • Endorse the product
  • Use Pay Per Click Advertising
See also  Running your own affiliate programme

3. Bundle It!

Lots of super affiliates (Professional Affiliates to you and me) add EXTRA vlule to a product by offering additional incentives that, if you by a product via them, they will give you extras. These can be in the form of Reports, Videos, Audio, a free membership or a discount voucher. Just think about offering something complementary. This could set you apart from your competition.

4. Buy The Product Or Service Yourself!

In this way you can write a REAL honest review of the product and then recommend it, safe in the knowledge that you are providing a valuable review. Provide proof of what you have done with it. “Product X made me £250 extra commission this month” sounds a bit cheesy but back it up with maybe a whole story of how you used the product. Really provide some detail so your site visitors will want to do what you have done.

Everyone loves to buy into a proven, tried and tested model. If the product owner doesn’t provide one then provide your own! If it is an expensive product that you have bought and want to promote it then have your photo taken holding it or using it! Then use that in your adverts, on on your Review.

Good luck! Just adding one or two of these techniques will boost your click through rates and then sales. Yes there is more work involved but it is definately worthwhile spending an extra bit of time to add these techniques to set you apart from the herd.


About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.