5 Things You Can Do With Formidable Forms

By Jason Hulott | Wordpress

Formidable Forms can do so much more than just let you build cracking Contact forms. It’s  advanced features give you the opportunity to give your WordPress site additional functionality with just one plugin.

1: Mortgage Calculator (how-to)

The Basic plan on Formidable Forms gives you access to the Calculator Forms feature so you can build a loan or mortgage calculator manually. Not too arduous as far as the basic form goes but you will need to sort the calculations out for yourself so it returns the right result based on user data.

With the Business or Elite plans, Formidable Forms gives you pre-designed template forms that do all the hard work for you. Choose from Simple, Advanced, Debt to Income Ratio and Amortization forms, according to your needs. Once imported you can customise the fields for local taxes, add or remove extra data fields you want to capture and even add lead generation, should you wish. Ask for a name and email address to access the calculator and you can add it to your CRM of choice.

Even if you have the templates, you’re free to go it alone just as on the Basic plan. If you do, the calculations work like this:

  • Add Number fields for Mortgage Value, Period and Interest Rate
  • Set the ranges to your definition of sensible (Period at 30 years, for example)
  • Add default values to show users what kind of numbers the form wants
  • Add a Payment Number field. Turn on the Calculator option and make the default value:
[89] * ([90] / 1200) / (1 – (Math.pow(1/(1 + ([90] / 1200)), ([91]*12))))

(Use your own Field IDs in place of those shown)

And there you have a basic mortgage calculator ready to go on your front page with the form’s shortcode or block.

2: Price Calculator (how-to)

If you sell products online then you’re far from alone – the number of people buying goods online is expected to hit 2.14bn by 2021. 

If you allow your customers any degree of customisation in their shopping choices, however, you have 3 options when it comes to your order form. You can have a different form for every combination of customisation and shipping; have a standard form and then follow up on each sale manually with a final quote or you can take the flexible option and include a price calculator.

  • First, create your order form, from template or scratch
  • Add checkboxes, radio buttons or dropdowns for each variable field until you have enough for all options
  • Name them and give each a monetary value, if applicable. Some options might be purely cosmetic
  • Add a Number field to total all the options – the Field List will let you add everything that has a cost impact
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This form will show your customer what their choices will cost and then it’s a simple matter of inserting one of the payment platforms integrated with Formidable Forms. Publish the finished product and give your customers a smooth and accurate shopping experience.

3: Build a Business Directory (how-to) 

When you build a business directory on your WordPress site you can attract both those looking for services and those wanting to be on the list. The Formidable Forms Directory plugin, available on Business and Elite plans, gives you all the customisable forms you need, with additional integrations to automatically add information such as Google Map views to each listing.

Building your own directory in Formidable Forms is fairly quick and painless. Activating the Directory element of the plugin takes you straight to the setup wizard. Then you simply:

  • Choose what kind of directory you want – we’re dealing with Business but you can use the same front end to put together a User or Company directory as well
  • Name the pages for both submitting and displaying your listings
  • Check the auto-generated pages and customise the fields to meet your needs
  • Start populating the directory with content
  • Publish the business directory with its block or shortcode

Optional integrations you can apply to your directory are paid-for listings, front-end listings (allowing businesses to input their own data), embedded maps, reviews and multi-page submissions. In addition to the normal customisation options that all the Formidable Forms templates boast. All the pages are auto-generated, so all you need do is make sure that everything is current.

4: Build a WordPress Questionnaire (how-to) 

Surveys and questionnaires are great for gathering data from site visitors and customers but they are very easy to get wrong. Long-winded, poorly laid out questionnaires filled with irrelevant questions tend not to get completed. Fortunately, Formidable Forms comes with a selection of customisable questionnaire templates to get you started and a host of useful features to keep your participants’ interest all the way to “Submit”.

The templates available include Employee Satisfaction, Customer Service Survey and Polls but there are other choices, to fit your needs. Once you know what kind of questionnaire you want to put up, you can use the Formidable Forms functions to avoid the most common mistakes.

  • Conditional Logic – not as complicated as it sounds, this avoids asking redundant questions based on previous responses. There’s no point asking when a customer last went to a restaurant if they’ve previously ticked “never” on the “how often do you eat out” box.
  • Progress Bars – give your participants a clue as to how far they have to go and they are more likely to finish. 
  • Group questions by pages – a multi-page form will let you skip entire banks of questions more efficiently using Conditional Logic. The more efficient structure gets the participant through the questionnaire faster.
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Once you’ve gathered the data, Formidable Forms will let you display it where you like, publicly or privately and in a variety of formats. Different graph options are available, and the data can be viewed according to any of the criteria on the form – useful whether you’re displaying the result of a simple poll or pulling together a more complicated report for internal use.

5: Build a Calculator in WordPress (how-to) 

Why would you want a calculator on your WordPress site? It’s about adding value to your site for your customers, existing and prospective. Having the functionality right there on the related page keeps them on your site instead of sending them off to do the maths themselves. Using a customisable form plugin like Formidable Forms keeps your WordPress site quick instead of loading a separate plugin for each occasion.

Any site dealing with variable numbers can use a custom calculator; if you’re marketing property or loans then your customers can see what their personal income can afford. A travel site can display a countdown to the customer’s holiday date, with suggestions as to extra purchases like travel insurance and days out as the numbers shrink. Make the calculator useful and add in extra fields to capture visitor’s details and it becomes a lead generation tool.

Formidable Forms Calculator options can mimic almost any custom calculator you need. If you’re on the Business or Elite plans then you gain access to a range of customisable templates that do the hard work for you. Basic users and those who really want a bespoke solution can work one up from scratch in minutes (less the time to do your own maths).

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.