Wondering how we can help your business? Read on now to see how we helped provide solutions for some clients…
Cover4Caravans – SEO Work
Background
Penalised by Panda and Penguin in 2015 / 2016 due to focus on a small number of keywords.
Objective
To get the site back into Google and increase traffic from SEO activity.
Activity
- Tidied up backlink profile and resubmitted to Google
- Reduced over optimization of keywords
- Increased amount of deep, rich, relevant content
- Increased range of link building activity and sources
Results
- Site now completely reindexed and ranking
- Site traffic has increased over 100%
- Number of ranking keywords have increased (Jan – Dec 2016) by over 6200%
UKInsuranceNet – Content Marketing
Background
To support online effort across range of sites with content and marketing activities.
Objective
To drive more traffic to the site from content.
Activity
- Added new sections of content to the site
- Reworked onpage product and information pages
- Build numerous downloadable guides to help expand and segment customer email databases
Results
- Number of ranking keywords have increased (Jan – Dec 2016) by over 1100% and have over 200 page one rankings
- Email database is beginning to segment into more profitable sub lists
- Site has more revisits due to new sections being added to the site
- New product areas rank faster due to rich content on the site
Over50Choices – SEO and Traffic Generation
Background
To maintain good level of rankings and improve traffic / revenue across the site.
Objective
To maintain rankings and increase traffic to the site.
Activity
- Link Building activity focused on core keywords across a range of activities including guest posting
- Added new traffic streams to the business including PPC, regular email newsletters and an affiliate programme
- Added new content and interactive tools to the site
Results
- Traffic increased due to rankings and also sharing new content on site via newsletter and social media
- Number of ranking keywords have increased (Jan – Dec 2016) by over 110% and have over 100 page one rankings
