Are you looking to add affiliate marketing to your online marketing mix? With over 20 years experience of either being an affiliate or running programmes for businesses, we can help you chose the best structure to run an effective affiliate programme. We can even manage it for you too!
Affiliate programmes are simply the process by which an affiliate is paid a commission or fee for referring business to a merchant. In this case you will be the merchant.
Discover the different options
Do you want use a network or run internally
Choose the best revenue model for your programme
What creative will you provide affiliates
Get your affiliates up to speed
Finding new affiliates
Getting affiliates to put your links live and start promotions
Teach you affiliates skills they need to promote you
Tasks and options to grow your programme
Affiliate marketing is a great way for you to maximise your sales potential through taking advantage of an army of salespeople who will generate sales for you across the internet, and our affiliate management service can help you grow your business.
One of the key benefits of affiliate marketing is that there is relatively little effort required on your part to set up and run a programme, but the results can be significant.
If you get it right, then it can be a very profitable activity. By using other people to make sales and only paying them when a sale is made you cannot really lose, and this is what makes it such a popular technique. You may pay your affiliates for finding you a new client, making a sale or finding a new lead.
The problem for many companies is that they do not know where to start and they do not have the time to run a programme themselves. We can set it up from scratch and take over your affiliate marketing programme so that you can just sit back and allow the sales to come in.
There are many benefits to be had from starting up an affiliate marketing campaign, but setting one up on your own may be too difficult or time consuming, and for this reason many businesses never get around to doing it.
That is where we can help. We will show you the best way to set up a campaign, or we can help you to manage your programme more successfully if you have already set one up. We could also help you to recruit affiliates to build your army and increase sales.
There are two ways in which you can run an affiliate programme. You might choose to run your campaign in house or outsource it, and there are pros and cons with each of these methods. If you run it in house, you get more control and there are no extra costs, but it can be time consuming – you will need to recruit affiliates, it takes longer to start building sales and you will require certain in-house skills.
If you outsource it, you will be able to take advantage of a large sales force, use an established network (which will add credibility), tracking and software will be provided, it is quick to set up, and no in-house skills are required. You will also be able to take advantage of a simple single payment system.
However, on the downside, it will cost more, you will get no direct control or contact with the affiliates, and you run the risk that the network may shut down at some point.
Affiliate marketing is a very effective way to boost your sales, but you have to go about it in the right way from the offset. We can help you to establish and manage a successful affiliate programme to increase your sales whether as an in-house project or outsourced, so please contact us to find out exactly what we can do for you.