By Jason Hulott | Web Content
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats. People simply can’t get enough of video! For business owners, video content […]
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By Jason Hulott | Social Media
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. In the years since platforms like Facebook, Instagram, and LinkedIn were first introduced, they have evolved from an occasional distraction to the focal point of many people’s internet browsing. Conversations and content that used […]
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By Jason Hulott | Social Media
Paid social media can offer great returns on investment (ROI) and connect you to the right audiences with laser precision. That, of course, presumes you are using the platform correctly. Otherwise, you could be spending a lot of money on ads that miss the mark. They may be unappealing to the viewer or, much worse, […]
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By Jason Hulott | Guest Authors
GOOD news: Most insurance and finance ads out there are aloof and disconnected. They’re leaving money on the table as a result. So why is that good for you? Because those are your competitors. And you’re about to find out how to set yourself apart and get serious results—by understanding a few simple principles to […]
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By Jason Hulott | Traffic Generation
With all the changes happening in Facebook, people complaining about poor group interactions and reduced engagement, as well as major changes within Facebook itself – there appears to be a lot of people saying that online communities are not working. Now the first thing to say is that Facebook doesn’t owe you anything. They provide […]
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By Jason Hulott | Wordpress
If one of your resolutions in 2018 is to get more from your WordPress website, then you need to take a look at all of the available plugins out there. Here I want to focus on three paid-for plugins that can help boost your social media and content marketing activity. Social Media Sharing Simply writing […]
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By Jason Hulott | Affiliate Programmes
Affiliates are not the same. Here is a look at the different types of affiliates, that will hopefully give you some idea on the types of offers and creative resources you will need to be able to offer. These will also help you understand what functionality your site requires to be able to cater for […]
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By Jason Hulott | Affiliate Programmes
Here are some tools to help you choose the right way to run an affiliate programme for your business. You don’t have to settle for one programme either – we have run multiple programmes for clients where they have used their own in house programme as well as an external network. To start off, here […]
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By Jason Hulott | Articles
In recent weeks, I have attended lot of meetings to discuss marketing activity for 2018. One thing that has come up time and time again is SEO – and one of the pet peeves we have here is being provided with a very small number of high target keywords. When asked why those keywords, we […]
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By Jason Hulott | Articles
One advantage of digital marketing is the ability to track and report on all activity. With this ability you can easily see where your traffic is coming from, what it is doing, and where it is going. This allows you to: understand how your marketing methods are working understand how well your site is performing […]
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