Building an insurance website using WordPress

By Jason Hulott | Wordpress

If you want to build a website using a platform that is simple to use, powerful and, best of all, free, you may want to try out WordPress.

WordPress started out as a blogging platform, but it is now used by companies large and small all over the world. It provides you with a professional website solution, and there is no limit to what it is capable of

Here is a guide to starting your insurance website on WordPress so that you can soon have your site up and running.

Get your host sorted out

Before you launch any website, you will need to sort out your hosting. While your decision will normally be based on the price of the host, where it is based and other factors, with WordPress there is another factor to consider.

Many hosts have the option to download WordPress directly from the host so that you don’t have to worry about sorting out any of the technical details. You simply click a button and all the work is done for you.

So you may want to find a host that has this feature because it will make getting started a lot easier.

Choose a theme, or get one designed for you

WordPress works by using themes. These are ready-made designs that you can simply download and activate to change the look and feel of your website in seconds.

You will find many free and premium themes available, and you can browse them at the WordPress site. However, be wary of free themes for your business website. Some of them are excellent, but they are unlikely to have the versatility that you need for a professional website. On top of that, many other websites will be using the same theme, meaning your site will not be unique.

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A premium theme is usually a better option when creating WordPress websites for businesses. However, again you may find that thousands of other websites are using the exact same theme.

Perhaps the best option is to hire a designer to create a unique WordPress theme for you. There are plenty of designers who offer this service, and they often design themes using a theme framework like Genesis.

There are plenty of options available to you, so spend some time looking over all the options and find the perfect theme for your insurance site.

Add functionality to your site

With your site up and running, and the design looking lovely, you may think that the work is done. However, now it is time to start adding plugins.

Plugins are tools that you can download and activate in seconds, and they each provide a unique function to your site. Some may provide a contact form, others may allow you to insert social buttons after your blog posts, and there are thousands of others available providing a wide range of options.

Some particularly useful plugins when you are first setting up your insurance website include:

  • Google XML Sitemaps, which allows you to create an XML sitemap in seconds so that Google can index your site;
  • Social Locker, which allows visitors to read some of your content and then ‘blocks’ the rest until they perform an action such as giving you a Facebook Like;
  • Contact Form 7, one of the most popular contact form plugins that is simple and easy to use;
  • Ninja Popups, a plugin that you can use to create various types of popups to help with your lead generation.
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Launch your WordPress site

There are many good reasons to use WordPress for your insurance website. If you want a platform that is versatile, powerful and easy to use, launch your site today and enjoy all the benefits.

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About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.