By Jason Hulott | Guest Authors
Loyalty programmes have been around for a long time as customers continue to enjoy collecting loyalty points and getting rewards. In the UK, over three quarters of the population are members of some form of a loyalty programme and nearly half of them believe that loyalty programmes encourage their brand loyalty. This is not confined […]
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By Jason Hulott | Articles
The CMA has published the outcome on an investigation into a search engine optimisation company in connection with potential fake reviews.
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By Jason Hulott | Affiliate Marketing , Articles
Affiliate marketing can be used by businesses to increase the reach of their own products by running their own affiliate marketing programme. However, companies should also look at the other side of affiliate programmes, namely promoting other companies’ products in order to add an additional revenue stream to your website.
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By Jason Hulott | Articles
If you type any kind of location based insurance search term in to Google, the majority of results will still be major players. Typically, these will not be focussed on local terms but actually using broad match terms to pick up more traffic. So it will show an ad if anyone types anything with car insurance […]
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By Jason Hulott | Articles
There has been a huge uplift in the amount being written about Insurtech as innovation in the Insurance space tries to play catch up with its Fintech big brother. There have been a number of funding successes, from Cuvva to Brolly, to Friendsurance, to name but three.
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By Jason Hulott | Articles
As the saying goes, the squeakiest wheel gets the oil and in today’s digital age, the equivalent of a squeaky wheel is the “social media moaner”.
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By Jason Hulott | Articles
We have taken our latest two insurance surveys:
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By Jason Hulott | Articles
Online marketing is relatively straightforward, and there are many strategies you can employ either on their own or in combination. But before you start, you need to get some basics into place.
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By Jason Hulott | Articles
Insurance may not come across as the most exciting industry to outsiders.
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