Content marketing ideas for insurance brokers

By Jason Hulott | Web Content

Content is one of the main ways to boost your online marketing efforts and stand you apart from your competitors. The more effort put into content, the better your return is likely to be.

Here are some numbers*:

  • 53% of marketers say blog content creation is their top inbound marketing priority. (HubSpot, 2017)
  • 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time. (HubSpot, 2016)
  • B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month. (HubSpot, 2015)
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
  • 96% of B2B buyers want content with more input from industry thought leaders. (Demand Gen Report, 2016)

So the message is clear, you need to be adding content to your marketing efforts, we offer a range of content marketing solutions from

  • Web copy
  • Email copy
  • Blog content
  • Knowledge base
  • Detailed guides
  • FAQs
  • and much more…

We can help you to use content to inform and educate your readers as well as help the search engines use this content to better rank your website and drive more traffic to your product offerings. Content is the one thing that can keep giving as evergreen content can drive you traffic for years.

We can help develop a strategy to build up a content marketing plan for your business which can include topic or keyword selection, types of content and volumes as well as help developing syndication and promotion strategies.

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Simply having content is not enough, you need people reading it and sharing it. You also need to make sure the major search engines are seeing it and helping it to rank.

Get in touch and find out how we can help you. If you have just taken on a new product from a software house or introducer and you need some content support to make sure it works as hard as it can for you contact us as this is one of the things we do best.

Some brokers think that simply having a quote and buy solution or whitelabel product offering will be enough to drive traffic and increase sales. Sadly this couldn’t be further from the truth so you need to make you are supporting any additions to your website with content and the associated promotional activities.

This can include adding articles, a FAQs section of the product, a detailed guide , some related keyword blog posts with links for the main product page. This can then be further enhanced with articles on other sites link back to yours, adding a newsletter and sending it out to customers with links to the new content. You can also do some paid promotion on Facebook to drive people back to your site and help build social proof in the form of shares and likes.

This is where companies fall down, they have the content produced but then do nothing with it.

While this sounds like lots of things to do, and it is, this can be outsourced.

See also  Content for finance websites

Get in touch now and let’s build you a bespoke content marketing plan for your business.



About the Author

Jason Hulott is Business Development Director at Digital Marketing Specialists, Speedie Consultants. He is Google Partner certified. His role is to identify and implement traffic generating and revenue increasing ideas for our client base.